Results For "MMA"
279 News Found
LIVE BOARD ties up with Hivestack for programmatic OOH marketplace in Japan
In Digital OOH By M4G Bureau - December 09, 2019
Hivestack DOOH ad tech platform selected to serve as technology back-bone of LIVE BOARD’s full-stack, programmatic OOH offering for the Japanese market
Broadsign, Adform streamline global programmatic omnichannel media buys
In Digital OOH By Rajiv Raghunath - December 06, 2019
New ad tech integration gives brands and agencies a one-stop shop for planning and executing global programmatic campaigns across online, mobile and DOOH
DAN Programmatic launches Dentsu Marketing Cloud Platform
In OOH News By M4G Bureau - December 05, 2019
The Marketing Cloud Platform is to power the network’s advanced analytics capabilities
‘pDOOH is truly transformational’
In Viewpoints By Bhawana Anand - November 25, 2019
Programmatic DOOH is still finding its ground in the conventional dominated Indian OOH Industry. However, it is expected to transform the DOOH ballgame, says Gulab Patil, Founder & CEO of Lemma Technologies. Edited excerpts of the interview
‘Data & technology key to OOH growth'
In Digital OOH By Bhawana Anand - November 07, 2019
Rachana Lokhande, Co-CEO, Kinetic Worldwide, Gulab Patil, Founder & CEO, Lemma and Anand Chakravarthy, Managing Director, Essence hold forth on how technologies will unlock OOH’s latent potentials
Clear Channel Outdoor, Broadsign partnership expands access to U.S. pDOOH Inventory
In OOH News By M4G Bureau - November 06, 2019
Ad Tech integration opens DOOH Programmatic pipes more broadly to digital buyers, helps brands execute more efficient and measurable Omnichannel campaigns
Vivo Smartphone taps urban audience with pDOOH
In Campaigns By Bhawana Anand - November 01, 2019
Launched across Delhi, Gurugram, Mumbai, Pune, Bengaluru and Hyderabad, the campaign is live across 600 display screens
Panasonic to launch OOH LEDs soon
In OOH Solutions By Bhawana Anand - October 30, 2019
The company already ventured into DOOH industry with hardware & software is set to revolutionize the outdoor space with new LEDs
Broadsign, AdQuick partner to facilitate hyper-targeted DOOH campaigns
In Digital OOH By Rajiv Raghunath - October 24, 2019
New integration expands AdQuick’s campaign effectiveness model to more than 46,000 additional programmatically-enabled digital screens
Asian Paints Royal Play(s) well with traffic signal with DOOH approach
In Campaigns By Pray Jani - October 21, 2019
Handled by MOMS, a digital site was programmed to change creative with the change of traffic signal in Pune