Results For "MMA"
279 News Found
Qatar’s Elan Media to integrate DOOH inventory with LMX SSP
In Digital OOH By M4G Bureau - January 03, 2024
Jaber Al Ansari, ELAN Group CEO, says: “This move aims to establish a robust programmatic media buying model in Qatar."
Khushi Advertising crafts marketing extravaganza for Salaar – Ceasefire
In Campaigns By M4G Bureau - December 26, 2023
From the towering 120 ft. cut-out of Prabhas that commanded attention in popular malls, to the dominating omnipresence across major cities in India, the campaign immersed audiences in the enchanting world of Salaar.
Polygon's Remi du Preez to deliver Science of OOH keynote at WOO Africa Forum
In OOH News By M4G Bureau - December 19, 2023
At Polygon du Preez is building the largest network of programmatically connected digital OOH screens enabling access to an Africa-wide network for media owners, agencies and advertisers
Pikasso Jordan extends its advertising concession with The Abdali District in Amman
In OOH News By Rajiv Raghunath - December 05, 2023
Pikasso Jordan will deploy a new range of digital displays that include 4 new large format LED screens, one of them at an angle, to deliver 3D anamorphic contents in addition to a network of LCD digital totems.
UAE DOOH major BackLite Media to integrate inventory with LMX SSP
In Digital OOH By M4G Bureau - November 27, 2023
“This new partnership has further opened up our programmatic inventory to the rest of the world,” says Sean Gadsby, Head of Programmatic, BackLite Media
IOAA appoints Praveen Vadhera as CEO
In OOH News By M4G Bureau - November 20, 2023
Praveen Vadhera commands 30+ years of agency experience in the realms of brand building, branding & design, OOH media, shopper marketing & retail design, behavioural analytics, experiential brand intervention, exhibitions and designing technology oriented solutions for brands.
Unravelling the multi-layered tech stack for OOH
In OOH News By Rajiv Raghunath - November 09, 2023
Tom Goddard, President, WOO in conversation with Andreas Soupliotis, Founder & CEO of Hivestack
Global experts on ‘Making OOH easier to buy through Automation & Programmatic’
In OOH News By Rajiv Raghunath - November 08, 2023
WOO APAC Forum featured a power-packed panel headed by Charles Parry-Okeden, CEO, ECN with discussants -- Andy Hamblin - CRO, LDSK; Franck Vidal, Director, Southeast Asia Sales & Partnerships, Vistar Media; Frank Vallenga, VP of Sales (SaaS), Broadsign; Matthew Bushby, Managing Director of Hivestack ANZ + SEA, Srikanth Ramachandran, Founder & Group CEO, Moving Walls
Addressability, flexibility, measurability vitally important: Gregory Fournier
In OOH News By Rajiv Raghunath - November 08, 2023
Gregory Fournier, General Manager, The Trade Desk spoke on programmatic advertising & omnichannel marketing
Pikasso integrates with LMX programmatic SSP
In Digital OOH By M4G Bureau - October 20, 2023
Integrating our DOOH screens with LMX opens up a realm of opportunities for the Asian market to connect with audiences of the MENA & West Africa Regions, says Francesca Vincenti, Head of Programmatic & Innovation, Pikasso