Results For "MENA"
27 News Found
Brand engagement, metrics, DOOH, creativity stood out in OAC Day 2 deliberations
In OOH News By N Jayalakshmi - August 22, 2022
From audience measurement and role of technology, to leveraging creativity and enhancing the competitive quotient of OOH, the second and concluding day of OAC 2022 set new milestones for the OOH eco-system through an engaging lineup of speakers and sessions.
Prerna Mehra, Creative Director & Head of Design, MullenLowe MENA, Dubai to speak on creativity & OOH at OAC 2022
In OOH News By M4G Bureau - July 06, 2022
Prerna’s abilities as a designer and a thinker come from a keen understanding of multiple disciplines which makes her a very sought-after and new-age brand creatives in the world.
Laqshya Media crafts immersive 3D anamorphic installation for Tanishq
In Digital OOH By M4G Bureau - April 14, 2022
The display, installed at Bandstand Promenade, Bandra in Mumbai, creates an anamorphic illusion or anamorphosis, which is a distorted projection that reveals itself once the onlooker occupies a specific vantage point
Abu Dhabi's Multiply Group invests further AED55mn in Firefly to bring digital ad services to taxis, rideshares in MENA
In Digital OOH By M4G Bureau - September 27, 2021
Investment includes plans to establish an Abu Dhabi-based partnership with San Francisco Bay Area-based Firefly.
Wavemaker India retains media duties of Perfetti Van Melle
In OOH News By M4G Bureau - December 18, 2020
Additionally, the agency has been appointed by the sweets giant to handle the account in other main markets US, China, Netherlands – as well as in the UK, MENA, Belgium, Turkey and Indonesia
Microsoft promotes its cloud computing software via pDOOH campaign
In Digital OOH By M4G Bureau - July 21, 2020
The campaign has been deployed at Dubai’s International Financial Centre in order to target professionals
Mumbai Traffic Police teaches a lesson to honkers
In Campaigns By M4G Bureau - February 03, 2020
To tackle honking menace, Mumbai Traffic Police in partnership with FCB Interface came up with an innovative solution called The Punishing Signal
‘Civic bodies can play a pivotal role in pushing green OOH’: Mohammed Nazeer
In OOH News By Bhawana Anand - August 13, 2019
Managluru City Corporation takes steps to curb flex menace during this festive season
Dollar Industries focuses on menstrual hygiene with #BeFreeBeYou initiative
In OOH News By M4G Bureau - August 08, 2019
Promoting facilities for underprivileged girl children, the brand plans to install 100 sanitary vending machines in schools across the state in phase-1
Coca-Cola Company bags exclusive naming rights for indoor multipurpose arena in Dubai
In OOH News By M4G Bureau - April 23, 2019
Landmark deal puts Coca-Cola at the heart of the entertainment industry in MENA as the UAE’s first indoor venue is named the ‘Coca-Cola Arena’