Results For "MD"
192 News Found
‘DOOH will soon take the centre-stage’
In Viewpoints By Rajiv Raghunath - October 27, 2017
Aninda Banerjee, MD, ENKON, talks about his firm’s outlook on DOOH media in an interview with Rajiv Raghunath
‘Media planning agencies have to be media neutral’
In Viewpoints By Bhawana Anand - September 25, 2017
Nabendu Bhattacharya, CEO & MD, Milestone Brandcom, shares his thoughts on the key measures needed for OOH to gain a larger share of the ad pie. Edited excerpts of the interview:
Sharekhan by BNP Paribas eye to eye with passengers
In Gallery By Bhawana Anand - September 11, 2017
The check-in counter is a vantage place for brand communications
Sharekhan by BNP Paribas checks into airports with investment advice
In Campaigns By Bhawana Anand - September 11, 2017
A high intensity airport centric OOH campaign was launched across 7 major cities, in sync with the TV and digital campaign to communicate the new brand positioning.
‘Measurement should be the top priority for next 5 years’
In Viewpoints By Bhawana Anand - September 02, 2017
Referring to Roda Mehta’s recent speech after receiving the AAAI Lifetime Achievement Award where she pointed to the absence of measurement metrics in the OOH industry, Abhijit Sengupta, CEO & MD, OAP India Agency states that OOH measurement metrics alone will bring respectability to the medium. Edited excerpts of the interview:
OOH industry should work in an integrated manner: Panel
In Gallery By - August 31, 2017
A panel discussion on the theme of “What will it take for media planners to believe more in OOH?” that had Shashi Sinha, CEO, IPG Mediabrands India as the Moderator, and Mamatha Morvankar, MD – West, OMD India, Vanita Keswani, CEO, Madison Media Sigma and Shripad Kulkarni, MD, Vizeum India as the co-panelists
Accor Hotels showcases global footprints
In Gallery By - August 30, 2017
The brands opts for airport media to reach out to air travelers
Accor Hotels checks into Delhi airport
In Campaigns By Bhawana Anand - August 30, 2017
The Accord Hotels campaign has been deployed on a mix of backlit static media and digital media at IGIA
‘We can see digital media emerging as a viable option’
In Digital OOH By - August 18, 2017
Rohit Chopra, CEO, TIM Delhi Airport Advertising Private Limited (TIMDAA), a joint venture between Delhi International Airport Private Limited & Times Innovative Media Limited, provides an overview of DOOH coverage at the Indira Gandhi International Airport that houses some of the best digital OOH assets. Edited excerpts of the interview:
‘DOOH media attracting more brands’
In Digital OOH By M4G Bureau - August 18, 2017
S Kumar, MD of Srishti says the company sees immense scope in developing and promoting DOOH media assets