Pikasso to enable retargeting on mobile advertising in partnership with Hic Mobile

In OOH News By Rajiv Raghunath - March 20, 2023

This will allow brands to create a measurable omnichannel brand experience

UK lights the darkness on Holocaust Memorial Day 2023

In Digital OOH By Rajiv Raghunath - January 30, 2023

Rankin, Piccadilly Lights and BFI IMAX lead the commemorations

PPDS unveils new 32:9 Philips S-Line digital signage ‘stretch’ series for high-impact performances

In Digital OOH By M4G Bureau - October 18, 2022

Complementing PPDS’ growing digital signage range, the new Philips S-Line digital signage ‘stretch’ displays deliver high-impact content with effortless back-end control, maximising environments where space is limited or where an attractive alternative form factor is desired.

Nexus Malls signs exclusive contract with Khushi Advertising to maximise SOH revenues at 11 malls in India

In OOH News By M4G Bureau - August 05, 2022

“We are confident that the audience base that these best-in-class Nexus Malls enjoy, will match our clients’ target audience," says Vishnu Telang, CEO, Khushi Advertising.

Broadsign extends programmatic ecosystem with Broadsign Reach Header Bidder

In Digital OOH By M4G Bureau - July 20, 2022

Solution helps media owners maximise monetisation opportunities by consolidating demand from multiple supply-side partners

Times OOH unveils Property Expo at Indore Airport

In Campaigns By M4G Bureau - June 26, 2022

Real estate brands and projects like Omaxe, Medicaps Business Park, Shikharji Dreams, Grand Virasat are participating in the Expo.

Madison Media Ultra bags Media AOR of Jyothy Labs

In OOH News By M4G Bureau - May 27, 2022

Jyothy MR, Managing Director, Jyothy Labs, says, “We believe our brands will be ably assisted with Madison’s well rounded integrated media solutions in meeting our marketing objectives.”

JCDecaux launches DOOH e-learning platform in Australia

In Digital OOH By M4G Bureau - May 23, 2022

JCDecaux Academy, an industry-first, market-leading, supplier-agnostic programme, is designed to foster understanding and awareness of the power of DOOH advertising.

When Mumbai OOH wore the ‘Jersey’

In Campaigns By M4G Bureau - May 02, 2022

Minimax executed the multi-format campaign in Mumbai

UK’S Ocean Outdoor set to retain ad contract for iconic BFI IMAX in London

In Digital OOH By Rajiv Raghunath - March 15, 2022

As the incumbent, Ocean has held the rights to sell the unique outdoor advertising landmark for more than 10 years.