A strategic recipe for maximising ROI

In OOH News By Neelambari Kakaraparthi - February 05, 2024

A panel discussion on What's the RoI that OOH must deliver to advertiser?’, anchored by Lekshumanan Annamalai, Co-Founder, Coral Media, with Murugan S, CEO, Southern Health Foods, Ranjit Kumar M, Head - Marketing, Digital and E-Commerce, Air India Express, and Himanshu Mehta, Director - Growth Marketing, Beepkart brings forth the ways of obtaining best RoI from OOH.

DDX Asia workshop on ‘How to map ROI for a tech integrated store environment’ on Dec 9

In OOH News By M4G Bureau - November 24, 2023

Bhavin Kothari, CIO & Head of Logistics & Supply Chain, ace turtle, will conduct the workshop, which will delve into the best ways of maximising returns from a front-end focused tech integrated store experience. The workshop will be held as part of DDX Asia - the one one-stop exhibition of the latest digital display solutions for the retail and OOH industries in India to be held at the Nehru Centre, Worli, Mumbai on December 8-9, 2023.

Red Bull’s F1 car rides atop the ‘L’ train in Chicago

In Campaigns By M4G Bureau - September 25, 2023

The activity was done as part of a promotion for the upcoming Red Bull Showrun event on 29th September.

Madison OOH bags maximum number of metals & Gold trophies in OAA 2023

In OOH News By M4G Bureau - July 31, 2023

Totally 58 metals were given away in this year’s Outdoor Advertising Awards, in which GroupM won the ‘Campaign of the Year’ award for their Zomato Offer campaign.

Canara Bank ad jingles amplify the brand’s messaging on Sharma Srishti Synergy operated RDN

In Campaigns By M4G Bureau - June 26, 2023

S Kumar, MD of Srishti Communications says this is a move to maximise the AOOH opportunity

ARAGO teams up with Broadsign for pDOOH integration

In Digital OOH By Rajiv Raghunath - June 12, 2023

“Delivering more value and new opportunities, this integration enables our clients to maximise local omnichannel campaigns through streamlined global DOOH inventory purchasing,” says Paul Cahierre, CEO, ARAGO.

Mumbai OOH: The New Maximum

In OOH News By Aayush Mohanan - May 31, 2023

The Maximum City is seeing a new OOH landscape unravel as varied DOOH formats take positions alongside the larger-than-life traditional media, providing the advertising brands with a compelling bouquet of outdoor media options. Aayush Mohanan captures the insightful observations shared by leading Mumbai OOH media owners.

Optimus Prime stages audacious 3D take-over of BFI IMAX

In Digital OOH By Rajiv Raghunath - May 24, 2023

Ocean Outdoor creates biggest ever DeepScreen® canvas

‘Mumbai Meri Jaan’ exudes high energy in the Maximum City

In Campaigns By M4G Bureau - April 13, 2023

Snapshots of the campaigns in the city

‘We are giving brands an opportunity to create maximum impact’

In OOH News By M4G Bureau - March 23, 2023

Glenn Pais, Proprietor of Clauderricks Enterprises, talks about the planning that went into setting up the massive 350 feet x 50 feet billboard at Kamshet on Mumbai-Pune Expressway. Edited excerpts of the interview with Media4Growth: