Results For "Lux"
34 News Found
'Our budgets are based on the strength of ideas'
In Viewpoints By M4G Bureau - May 14, 2014
Swedish automotive major Volvo Cars has demonstrated immense faith in the OOH medium. In adopting a sniper approach to media planning, the brand directed focus on highly innovative OOH initiatives, such as, the luxury lounge at T3, Indira Gandhi International Airport. Sudeep Narayan, Marketing & PR Director, Volvo Auto India, shares his thoughts in conversation with Outdoor Asia on the OOH medium in India and what it can do for brands. Excerpts:
'A state with huge potential'
In Viewpoints By M4G Bureau - March 11, 2014
Anand Poddar, Head - Outdoor Advertising, Lux Industries Ltd, tells Outdoor Asia why the brand rides high on the OOH medium in Karnataka.
'Digital innovation needs attention'
In Viewpoints By M4G Bureau - December 09, 2013
Anand Poddar, Head - Outdoor Advertising, Lux Industries Ltd, on what can take the OOH medium forward in the state of West Bengal.
Volvo Auto India & the OOH medium
In Viewpoints By M4G Bureau - July 01, 2013
On the eve of the launch of V 40 Cross Country in Bangalore by Volvo, the Scandinavian luxury car brand, we chatted with Sudeep Narayan, Marketing & PR Director, Volvo Auto India on how the auto major is effectively utilizing the outdoor medium in the country.