Pioneer Publicity holds naming rights on DMRC MG Road Station, Gurgaon

In OOH News By Rajiv Raghunath - November 19, 2014

The OOH firm bagged ad rights on media assets both inside and outside the station, and branding of the station name.

Control of unauthorised media is a win-win proposition: P B Abdul Rehman

In OOH News By Rajiv Raghunath - November 17, 2014

P B Abdul Rehman, Managing Director, Diamond Publicities (P) Ltd, says that civic bodies will have major revenue windfall by rooting out unauthorised media. He also advocates a'hire & purchase' model for outdoor infrastructure

MSRDC invites bids for appointment of consultants

In OOH News By VJ Media Bureau - November 17, 2014

Interested advertising consultants and media companies are invited to bid for appointment as consultants for comprehensive development of new advertising sites and wayside amenities along NASGM Road (700 km) in Maharashtra

Art Cottage Advertising wins branding rights at JSCA Stadium Ranchi

In OOH News By Nabamita Chatterjee - November 12, 2014

The agency has the ad rights on about 16,500 sq. ft. at the stadium for the India-Sri Lanka one-day international on Nov 16

Lava'mesmerizes' the metros

In Campaigns By Jubilee Cardozo - November 06, 2014

After emerging as India's most promising brand and its stint in attempting to break the world record of longest self-photographs (selfie) relay chain, Lava International Ltd, has come out with an innovative out-of-home campaign at select premium sites in major cities and metros.

Prakash Arts launches state-of-the-art FOB, air-conditioned bqs in Hyderabad

In OOH News By Rajiv Raghunath - November 04, 2014

The OOH major has developed these properties on the Gachibowli Road in the Cyberabad area of Hyderabad on BOT basis; K T Rama Rao, Minister of Panchayath Raj and IT, Government of Telangana, inaugurated the FOB and bqs on November 3rd, 2014

Bisleri brings in Urzza through OOH

In OOH News By Jubilee Cardozo - November 03, 2014

The leading packaged drinking water brand introduced its energy drink'Urzaa' through a 21-day OOH campaign in Mumbai and Gujarat.

Hiland takes its residential project outdoors

In OOH News By Nabamita Chatterjee - November 03, 2014

The real estate developer used various OOH formats across West Bengal including front lit, non lit and back lit hoardings, LED boards, unipoles, pillars and mobile vans among others to promote its latest residential project - Hiland Greens Phase II .

Amira joins the festivity to connect with consumers

In OOH News By Nabamita Chatterjee - October 21, 2014

More than 1,000 kg of Amira rice were used in the preparation of biryani which was offered to over 1,00,000 pandal visitors in Ballygunge, Kolkata

Arun Sign acquired around 6 lakh sq. ft. branding area for Durga Puja

In OOH News By Nabamita Chatterjee - October 17, 2014

The media owner rolled out outdoor advertising campaigns through various formats which included island branding, flyover branding, zone branding, high rise led cut outs, big facades, arch gates, backlit pillars, drop downs, pandal branding, frame banners, etc.