White label ATM marketing opens up new OOH avenues: Anurag Nigam

In OOH News By VJ Media Bureau - July 28, 2015

Anurag Nigam, Vice President & Chief of Operations, Tata Communication Payment Solutions Ltd, presented the concept of outsourced ATMs while addressing a session on the theme'How emerging media can contribute to OOH growth'

Young Outdoorians to cross swords at OAC

In OOH News By VJ Media Bureau - July 21, 2015

The third edition of the popular Young Outdoorians! Contest will be held at the Outdoor Advertising Convention (OAC) 2015 venue (Renaissance Mumbai Convention Centre Hotel, Powai, Mumbai) on July 24-25.

Pradeep Shrivastava to deliver keynote address at OAC 2015

In OOH News By VJ Media Bureau - July 20, 2015

Pradeep Shrivastava is the Chief Marketing Officer of the start-up digital company Jio, promoted by Reliance Industries Ltd.

GK Suresh, Olivier Heroguelle to speak on OOH media networks at OAC

In OOH News By VJ Media Bureau - July 16, 2015

G K Suresh, Vice President Marketing, Foods Business, ITC Limited, and Olivier Heroguelle, Managing Director, JCDecaux Advertising India Pvt Ltd will speak on the theme'Can OOH Media Networks Deliver Higher Visibility & ROI? Opportunities & Challenges'

Origins Advertising ties up with BroadSign International for DOOH software

In OOH News By Preethika Kotian - July 16, 2015

Origins Advertising is incorporating the global player's automated software platform into the OOH firm's LED screen based digital signage network and will handling the Indian execution of BroadSign International's deployments

Our business model is different from the existing models: VB Gadgil

In Viewpoints By M4G Bureau - July 14, 2015

Vivek Bhaskar Gadgil, Chief Executive & Managing Director, L&T Metro Rail (Hyderabad) Ltd, talks about the Metro's unique business model and innovative ways to engage advertising brands in conversation with Rajiv Raghunath. Gadgil has over 40 years of rich & varied experience in the construction & related fields. He has held various senior leadership positions in the L&T Construction Division including being at the helm of affairs of L&T's International Construction Business for over a decade. He has also successfully led L&T's electrical business (power transmission & distribution) in India and abroad. Edited excerpts of the interview:

There is scope to more than double the base of advertisers: Abhay Mishra

In Viewpoints By M4G Bureau - July 13, 2015

Abhay Kumar Mishra, CEO, Mumbai Metro One Pvt Ltd, shares his thoughts on OOH advertising on the Metro network in an interview to Rajiv Raghunath. Mishra is a visionary leader with 34 years of rich experience in the real estate and infrastructure sectors. Prior to joining Reliance, he was associated with Emaar MGF Land Pvt. Ltd as COO-Special Projects in Real Estate Sector. In 2013, he Mishra joined Reliance and is leading its Metro business with great business acumen and astute leadership. Edited excerpts of the interview:

Mumbai Metro CEO Abhay Kumar Mishra to speak at OAC 2015

In OOH News By VJ Media Bureau - July 08, 2015

Abhay Kumar Mishra, CEO of Mumbai Metro One Pvt Ltd, will share his perspective in the session on'Physical Infrastructure Growth in India - Creating New OOH Avenues'

Signpost India wins rights on 98 prime bqs in Bhopal

In OOH News By VJ Media Bureau - July 06, 2015

Signpost India has signed an exclusive 8-year contract with Bhopal City Link Ltd (a subsidiary of Bhopal Municipal Corporation) for the 98 bqs

R S Sodhi to deliver the valedictory address at OAC

In OOH News By VJ Media Bureau - July 02, 2015

Rupinder Singh Sodhi, Managing Director of Gujarat Cooperative Milk Marketing Federation Ltd (Amul), India's largest food products organisation with a turnover of around Rs 20,733 crore, will speak about the opportunities and challenges that underlie consumer engagement in the country, and how advertising can realise the goal while being socially responsible