Iconic feature-rich Piccadilly Lights glowing bright

In Digital OOH By M4G Bureau - October 30, 2017

Landsec, the owner of Piccadilly Lights, has replaced the original patchwork of screens with a single state-of-the-art 4K LED digital screen and live technology hub, which allows the screen to react to certain external factors

‘Beanz Meanz Heinz’ branded double-decker wows London

In Campaigns By Rajiv Raghunath - October 28, 2017

The moving billboard, so to say, also served as a strong consumer engagement avenue

UK’s Exterion Media adds geo-targeted messaging on London buses

In OOH Solutions By M4G Bureau - October 27, 2017

The firm has partnered with OoH media specialist Talon, to unveil the first phase of new digital buses in London. Google is the first to run a campaign that displays geo-targeted messages on the digital screens, to audiences across the city

2,000 sq.ft Piccadilly Circus billboard programmed to flash ads as per audience profile

In Digital OOH By M4G Bureau - October 20, 2017

Built-in cameras will analyse approaching vehicles—make, model and colour—and serve pre-programmed ads aimed at the person it presumes is behind a particular kind of wheel.

WCRS, Leo Burnett take top prizes in Ocean’s digital creative competition

In Digital OOH By M4G Bureau - October 12, 2017

MullenLowe London collects three awards including international prize for Dulux

dentsu X India appoints Roopam Garg as Chief Client Officer

In OOH News By M4G Bureau - September 12, 2017

Roopam brings with him a rich experience of 22 years across multiple markets; India, MENA, China, Vietnam, London

Installation of new Picadilly Lights curved LED display media complete

In Digital OOH By M4G Bureau - August 21, 2017

A number of testing, connections and other service functions will take place before the fully-operational display is revealed

InLinkUK debuts in London; Wi-Fi kiosks double up as advertising media

In Digital OOH By M4G Bureau - June 29, 2017

Intersection is working with telecom provider BT and outdoor advertising company Primesight to replace over 1,000 pay phones in major UK cities with InLink kiosks.

Tiger Beer takes Air-Ink to streets of the world

In Digital OOH By M4G Bureau - March 30, 2017

Believing that the best ideas are often born on the streets and not in corporate boardrooms, Tiger is kicking off its global Air-Inkâ„¢ initiative on the streets of London before continuing on to Berlin, New York and Singapore.

All eyes on Tube advertising in the UK

In Digital OOH By M4G Bureau - February 20, 2017

Exterion Media reveals why London Underground commuters are great targets for new brands