Kerala govt set to frame new OOH regulatory policies

In OOH News By Ria Banerjee - July 08, 2019

The new policy, framed in association with NATPAC, LSGD and Transport Department of the Government of Kerala, will be released in the next three months

Kanpur OOH players sceptical of Nagar Nigam’s response to court order stalling levy of advertisement tax

In OOH News By Bhawana Anand - June 11, 2019

The local body has apparently set up an in-house committee to explore alternative ways to levy additional fees on outdoor media in the city

Storia’s fruit story comes alive on OOH story

In Campaigns By Bhawana Anand - June 06, 2019

The fresh fruit shake brand’s campaign leveraged OOH as a highly localised medium and thus addressed TG strategically

DAN’s Data Sciences unit launches ‘Hyperlocal Insights’ for OOH

In OOH News By M4G Bureau - May 17, 2019

The tool, which provides deep location-based understanding of audiences, has been launched under the umbrella of DAN Explore, the proprietary Audience Intelligence tool of the Data Sciences Division

Asian Paints taps rural India with Kabaddi League promos

In OOH News By M4G Bureau - May 16, 2019

The aim is to resonate with local audiences and players via the 2nd edition of Tractor Emulsion Bharat Super League 2019

Western Railways Ratlam Division invites bids for exclusive advertising rights

In OOH News By M4G Bureau - May 14, 2019

The submission of bid and opening of Expression of Interest is on 17th May 2019

‘OOH is a key part of Mangaluru cityscape’

In Viewpoints By Ria Banerjee - April 16, 2019

Mohamad Nazeer, Commissioner, Mangaluru City Corporation talks about the various initiatives taken by the urban local body to open up and regulate outdoor advertising in the city

Asian Paints’ new campaign canvas: Calcutta’s art hub

In Campaigns By Ria Banerjee - April 15, 2019

Ideated by Creocraft, the campaign in Calcutta’s art hub Kumartuli, had a carnival by local artists to celebrate World Art Day and Bengali New Year

SBI Life Insurance goes rural with awareness drive this World Health Day

In Campaigns By M4G Bureau - April 11, 2019

The Breast Cancer awareness drive was supported by the Women’s Cancer Initiative -Tata Memorial Hospital and the local Sarpanch of the village

Delhi Govt approves Delhi Prevention of Defacement of Property Act, 2007

In OOH News By M4G Bureau - April 05, 2019

Urban local bodies will draft a policy for sites falling on public places within 2 months after completion of general elections