Engagement with rural audience should be customized with hyperlocal solutions’, says Laqshya Media Group report

In Research By M4G Bureau - July 29, 2020

The group’s research shows that there are great opportunities for brands to grow by capitalizing on increasing incomes and aspirations of rural buyers

TOMI World launches program to promote local economy

In Digital OOH By M4G Bureau - July 27, 2020

The DOOH player allows local merchants to list their businesses along with QR Codes, contacts, menus and all the information that is relevant to promote commerce

Eyetalk Media Ventures launches data driven audience measurement 'PEOPLE'

In Digital OOH By M4G Bureau - July 14, 2020

The data collected from multiple sources like Mobile, RFID, POS, IoT driven devices is being integrated into the proprietary automated dashboard that provides granular insights at the hyper-local level

Time to enhance Hyperlocal DOOH strategies with programmatic technology

In Viewpoints By M4G Bureau - July 14, 2020

Gulab Patil, Founder & CEO of Lemma writes how programmatic technology has redefined hyper local advertising & how it’ll help brands create an effective connect in the current scenario

AIW Media opens new advertising avenue to capture audience during Covid19

In OOH News By Pray Jani - July 14, 2020

The firm offers the network of 6000 plus residential societies spread across 13 urban areas enabling hyperlocal targeting the millennial audience

UAE’s Elevision takes programmatic route with TPS Engage, Broadsign Reach to reinforce SME support

In Digital OOH By Rajiv Raghunath - July 07, 2020

DOOH major’s “Support your Local Community” initiative launched in May was a big success in helping over 80 Dubai and Abu Dhabi based SMEs

UAE’s Elevision Media creates US$1,000,000 media fund to support SMEs affected by COVID-19 crisis

In Digital OOH By Rajiv Raghunath - May 04, 2020

The “Support your Local Community” initiative is coordinated with Elevision’s community partners across Dubai and Abu Dhabi where Elevision operates over 1,200 DOOH screens

Imagicaa takes part in fight against COVID-19 Pandemic

In OOH News By Pray Jani - April 14, 2020

The theme park is arranging the supply of essential food to the hygiene level of the local communities in the neighbourhood districts

Prakash Arts donates disinfectant kiosk to Vijayawada Municipal Corporation

In Gallery By - April 13, 2020

10x4 ft kiosk has been installed at the biggest vegetable market of the city under the guidance of the local corporation to reduce the spread of infection

Ocean Outdoor launches £10mn ad fund for SMEs

In OOH News By Rajiv Raghunath - April 07, 2020

The support fund will be administered in partnership with the local authorities Ocean works with