Results For "Local"
149 News Found
‘Micro-targeting is increasingly being seen in brand campaigns’
In OOH News By Rajiv Raghunath - January 19, 2024
Lekshumanan Annamalai, Founding Partner, Coral Media sees an uptrend in hyper-local advertising
Florida-based Ballyhoo Media donates over $100,000 in billboard ad grants to 9 local small businesses
In Digital OOH By Rajiv Raghunath - January 15, 2024
“As a small business ourselves, we understand that a little support can have a lasting impact,” says Adam Shapiro, President and CEO of Ballyhoo Media
‘OOH is an important channel to connect with corporate audiences’
In Gallery By - January 09, 2024
MediBuddy is the preferred healthcare and wellness partner to 700-800 corporates in India. In keeping with this, the digital healthcare platform requires to create a highly localised awareness of its service offerings. Saibal Biswas, SVP & Head of Marketing, Partnerships and PR, MediBuddy talks about the brand’s OOH approach to building this awareness, in conversation with Rajiv Raghunath.
BGauss hits the streets on BEST bus
In Campaigns By M4G Bureau - December 18, 2023
The campaign, conceptualized and executed by Admatazz, earlier ran on Mumbai local trains
How local restaurants can harness the power of OOH to bring in more customers
In Research By Rajiv Raghunath - September 20, 2023
UK OOH operator 75Media presents a guide on how local restaurants can get the best out of OOH advertising
Big Syn International Film Festival invites films, videos on positive change from India to be screened on Piccadilly Lights
In Digital OOH By M4G Bureau - September 04, 2023
India’s stories and messages of sustainability; from combating local or global issues such as climate change, poverty, illiteracy, to improving healthcare, sanitation or inclusion to be showcased to the world to inspire millions create a more sustainable world.
Lamar Advertising secures new transit advertising contracts across Canada
In OOH News By Rajiv Raghunath - August 11, 2023
Transit authorities in growing and thriving areas of British Columbia and Ontario partner with Lamar to monetise bus and street furniture inventory and offer advertising opportunities for local companies.
A 75Media guide on how to create an impactful OOH campaign
In Research By M4G Bureau - June 23, 2023
The beauty of out-of-home is that it’s very scalable – so it’s as suitable for global brands as it for small local businesses, says Paul Inman, MD of UKJ’s 75Media
UK’s TMW Unlimited, Trussell Trust help food banks support their local communities
In Digital OOH By M4G Bureau - June 21, 2023
Campaign was a winner in Ocean Outdoor’s annual digital creative competition
ARAGO teams up with Broadsign for pDOOH integration
In Digital OOH By Rajiv Raghunath - June 12, 2023
“Delivering more value and new opportunities, this integration enables our clients to maximise local omnichannel campaigns through streamlined global DOOH inventory purchasing,” says Paul Cahierre, CEO, ARAGO.