PPDS unveils new 32:9 Philips S-Line digital signage ‘stretch’ series for high-impact performances

In Digital OOH By M4G Bureau - October 18, 2022

Complementing PPDS’ growing digital signage range, the new Philips S-Line digital signage ‘stretch’ displays deliver high-impact content with effortless back-end control, maximising environments where space is limited or where an attractive alternative form factor is desired.

Flipkart’s #UpgradeTohBantaHai campaign sets the tone for its Big Billion Days Sale

In Campaigns By Prantika Ghosh - October 10, 2022

The #UpgradeTohBantaHai campaign used both offline and online media.

Can this 3M pilot project on liner waste recycling become an industry practice?

In Research By N Jayalakshmi - October 07, 2022

A white paper by graphics major 3M pilot documents the processes and results of a pilot project initiated by the company. It highlights the why’s and how’s of recycling liner paper waste, a key element in large format graphics applications. The liner waste is potentially hazardous when dumped in landfills or incinerated. Liner recycling initiatives need to be scaled up to involve the entire ecosystem to make a meaningful difference.

Australia’s TMS in tie-up with Broadsign to power retail media expansion

In Digital OOH By Rajiv Raghunath - October 04, 2022

The Media Shop TMS is leveraging the Broadsign platform to streamline ad sales and manage and distribute content across its expanding display network, including IGNITE, a new collection of 500 screens.

Lufthansa campaign takes off on a new note

In Campaigns By M4G Bureau - September 29, 2022

Resonating with the post-pandemic mood, the brand has used the tagline ‘Time for some new horizons’ in its new campaign that was spotted in Mumbai.

OOH it’s Gabbar Singh vs the Bigg Boss!

In Campaigns By M4G Bureau - September 28, 2022

COLORS Network is strategically using Delhi Metro’s Pink Line to promote the new season of Bigg Boss, while evoking the ever green Bollywood villain ‘Gabbar Singh’ to grab more eye balls.

PNB woos TG with brand splash on Delhi Metro

In Campaigns By M4G Bureau - September 28, 2022

For this campaign, Punjab National Bank leveraged the Yellow Metro line that recorded a ridership of 1.16 million passengers in May-July 2022.

Makings of a DOOHvolution

In Gallery By - September 22, 2022

Mark Bracey, Co-Founder & Chief Commercial Officer of DoohClick, Sweden underlined the growth opportunities that come with DOOH, at OAC 2022

Redmi K50I powered by MediaTek reinforces ‘Live Extreme’ positioning with DMRC Pink Line train branding

In Campaigns By M4G Bureau - September 05, 2022

The month-long campaign has been launched on multiple media formats offered on the Pink Line including complete external train wrap, 72 display panels available inside the metro trains, and information display screens.

Times OOH unveils a set of high engagement media assets at Mumbai airport T2

In OOH News By M4G Bureau - August 30, 2022

This move is in line with increasing air passenger traffic and rising demand for high impact media