Phil Hall appointed Ocean Outdoor UK CEO

In OOH News By Rajiv Raghunath - January 10, 2023

Tim Bleakley says, “The streamlined Group structure supports the next leg of the Ocean voyage.”

Tech applications, immersive content, audience metrics moving the levers for OOH growth in 2023

In OOH News By M4G Bureau - January 02, 2023

Trends and developments seen in OOH / DOOH in 2022 will be foundational for accelerated industry growth in 2023

Times Square, Piccadilly Lights headline with Gorillaz for ground-breaking OOH performances

In Digital OOH By M4G Bureau - December 16, 2022

Nexus Studios and Google use AR to transform both OOH landmarks into cultural experiences

AirAsia goes full throttle with pDOOH to power mega sale take-off

In Digital OOH By M4G Bureau - December 06, 2022

A whopping 7 million free seats were offered to celebrate an incredible 700 million passengers flown in conjunction with the airline’s 21st anniversary.

Food for thought aplenty with McDonald’s Cheesy Fries

In Campaigns By M4G Bureau - November 30, 2022

The campaign has been executed in Delhi by Glo - Greenline (The OOH arm of Lodestar UM)

‘Fly Better’ with Emirates as A380 touches down at Bengaluru

In Campaigns By M4G Bureau - November 28, 2022

Glo – Greenline, the OOH arm of Lodestar UM, has unveiled a high-impact campaign to highlight the whole new flying experience that the airline offers to travellers.

Tourism Australia beckons Indian outbound travellers for the Down Under experience

In Campaigns By M4G Bureau - November 25, 2022

The campaign has been handled by Glo - Greenline (The OOH arm of Lodestar UM) and has been executed in Delhi NCR, Mumbai & Bangalore

Welspun Quick Dry Towel branding writ large on Delhi Metro Blue Line rakes

In Campaigns By M4G Bureau - November 24, 2022

The brand has consistently opted for OOH formats to promote this product offering

‘Eflag is a powerful AI platform that transforms any normal CCTV camera into a video analytics engine’

In Digital OOH By - November 22, 2022

Syed Haseeb Arfath, Chief Technology Officer of Signpost India delineates the attributes of the company’s pioneering Eflag video analytics-based campaign exposure mapping system.

OAAA to present stellar lineup at Digital Signage Experience 2022

In OOH News By M4G Bureau - November 08, 2022

Thought leadership sessions to help industry prepare for accelerated growth post-pandemic