Results For "Line"
550 News Found
'Airports are not just about selling sites'
In Viewpoints By M4G Bureau - February 04, 2014
Times OOH recently acquired the OOH Advertising and Sponsorship rights for Mumbai International Airport's New T2 terminal. Being an established player in handling premium properties like airports, Times OOH has underlined exclusive strategies for media planning and revenue generation in order to make it a win-win situation for all concerned. Sunder Hemrajani, MD, Times OOH shares his plans and expectations on this front with Outdoor Asia and in the process throws light on the possibilities for OOH innovations in a place like the airport.
Docomo set for longer haul with Tata Tele
In OOH News By Abhineet Kumar, Business Standard, Mumbai - January 16, 2014
Tata Sons working on extending Japanese major's put option deadline for the firm.
Quikr builds a brand narrative on OOH
In Campaigns By Bhawana Anand - January 04, 2014
Quikr, the online classified portal that has made a significant presence in the e-commerce space, has now optimized the OOH medium to further create a splash. The high-decibel campaign was noticeable on close to 250 Locations, with 300+ media units. The OOH duties of the campaign were handled by Havas Media.
Vijaya Advertising acquires rights for Bangalore Metro lines
In OOH News By VJ Media Bureau - December 18, 2013
The agency acquired sole rights for branding on the pillars and overhead panels (gantries) on the route 3 & 3a green line of the Bengaluru Namma Metro for a period of four years
Times Innovative Media wins Mumbai Metro rights
In OOH News By VJ Media Bureau - December 17, 2013
TIML acquires Mumbai Metro Line I under the Public Private Partnership
Sinex Systems collaborates with Trix International
In OOH News By VJ Media Bureau - December 17, 2013
Sinex has been appointed as the sole distributor of Triline products for the market of India and Sri Lanka.
Zee TV's Dancewala campaign
In OOH News By MunmunSaha - October 28, 2013
The visuals used in the campaign to announce Season 4 of Zee TV's'Dance India Dance' reality show define a dance mood with a tagline supporting it.
Giving voice to billboards
In OOH News By MunmunSaha - October 24, 2013
RoshanSpace Brandcom has positioned billboards across Mumbai to initiate a conversation with thought provoking and catchy lines and questions.
'PPP is the way forward'
In Viewpoints By M4G Bureau - October 22, 2013
Hoardings may be banned in the state of Tamil Nadu, but with a judicious mix of planning, discipline and the right approach to OOH aesthetics, there can be a win-win situation for all concerned, says Anhsul Mishra, Joint Commissioner -- Commercial Tax Enforcement, Chennai & Former Commissioner, Coimbatore Corporation.
OLX's'click, upload & sell' campaign
In Campaigns By Bhawana Anand - October 21, 2013
In their third OOH campaign, online player OLX has leveraged the OOH medium to educate the audience on selling unwanted goods and earn money in the process by using the brand's online platform. OOH agency Vivaki Specialist Services aided the brand in executing a nation-wide campaign.