VOLVO & BMW showcase at DMRC's premium Airport Express Line

In Campaigns By Satarupa Chakraborty - February 09, 2016

Automobile majors VOLVO and BMW resort to DMRC's Airport Express Line (AEL) for some plush OOH promotions. BMW continues its brand building exercise while VOLVO utilises the space for their launch campaign.

KOOVS to invest more on OOH and brand activation

In OOH News By Satarupa Chakraborty - January 25, 2016

Leading online fashion portal KOOVS, after achieving a sales growth of 210%, is all set to raise its budget in advertising and promotions with OOH and brand activation being the major media mix.

Pioneer acquires semi-naming rights of Sikanderpur Metro Station

In Gallery By - January 13, 2016

After branding MG Road and Guru Dronacharya stations of DMRC's Yellow Lines, Pioneer Outdoor Advertising has acquired semi-naming rights of Sikanderpur Metro Station of the same line. Pioneer is yet to finalise and disclose the brand's name.

Pioneer acquires semi-naming rights of Sikanderpur Metro Station

In OOH News By Satarupa Chakraborty - January 13, 2016

After branding MG Road and Guru Dronacharya stations of DMRC's Yellow Lines, Pioneer Outdoor Advertising has acquired semi-naming rights of Sikanderpur Metro Station of the same line. Pioneer is yet to finalise and disclose the brand's name.

Madison OOH wins Tata Motors Outdoor AOR

In OOH News By VJ Media Bureau - January 07, 2016

The agency's specialist unit Platinum Outdoor has won the business in a highly contested multi-agency pitch. With an aggressive product pipeline in place till 2020, Tata Motors is currently gearing up for the launch of its recently showcased hatchback- ZICA.

Madison bags the media mandate for PepperTap

In OOH News By Satarupa Chakraborty - December 30, 2015

Madison Media has bagged the consolidated media mandate estimated at INR 75-100 crores for online grocery delivery service, PepperTap. The account will be handled by Madison's Delhi office.

Grofers' vibrant campaign takes over tier-II cities

In Campaigns By Satarupa Chakraborty - November 25, 2015

Online grocery shopping app Grofers has extended its reach through outdoor campaigns in tier-II cities. Executed by Kinetic Worldwide, the campaign is now visible in cities like Agra, Nasik, Kanpur, Rajkot etc.

BMW flies through aerial outdoor

In Gallery By - November 09, 2015

BMW launches a unique aerial OOH campaign involving a big banner attached to flying helicopters. Executed by Delhi-based Greenline Media, the first-of-its-kind campaign has already been executed in Ahmedabad and Mumbai while cities like Hyderabad, Bengaluru, Chennai and Chandigarh are in the pipeline.

BMW flies through aerial outdoor

In OOH News By Satarupa Chakraborty - November 09, 2015

BMW launches a unique aerial OOH campaign involving a big banner attached to flying helicopters. Executed by Delhi-based Greenline Media, the first-of-its-kind campaign has already been executed in Ahmedabad and Mumbai while cities like Hyderabad, Bengaluru, Chennai and Chandigarh are in the pipeline.

BBMP takes its payment system online for advertising department

In Viewpoints By M4G Bureau - November 03, 2015

According to BBMP, all outdoor media will come under this new system, where permission for self and commercial hoarding are only allowed through online system.