Media Owner or Agency?

In Viewpoints By Vasant Jante - May 19, 2023

The constant blurring of lines between media owning business and specialist agency functions is seemingly redefining the roles of the key constituents of OOH business. Vasant Jante, Founder & MD, VJ Media Works shares his perspective on this changing business landscape.

OAA 2023 entries submission deadline extended to May 25

In OOH News By M4G Bureau - May 15, 2023

OOH works executed during April 1, 2022 and March 31, 2023 eligible for submission as entries.

I&B Ministry cracks down on outdoor advertising of online betting platforms

In OOH News By M4G Bureau - May 03, 2023

Advisory issued to states, UTs

Vistar Media and Broadsign partner to streamline pDOOH transactions

In Digital OOH By M4G Bureau - March 22, 2023

Integration of mediation layers simplifies OOH media buys across both SSPs, unlocks access to additional demand

De'Longhi takes the OOH route with brand ambassador Brad Pitt to assert market leadership

In Campaigns By Rajiv Raghunath - March 20, 2023

The campaign has been rolled out in Singapore by Clear Channel

Punjab’s Creative OOH opts for Edge1 solutioning

In OOH News By M4G Bureau - March 20, 2023

The solutions are purported to deliver increased flexibility, creative capabilities, and a fully streamlined lifecycle

HT Health Shots ties up with TagTalk to spread awareness of holistic health & wellness

In Digital OOH By M4G Bureau - March 20, 2023

“The tie-up with TagTalk extends our visibility beyond the online medium to educate our target audience about their health while they work on their fitness," says Shipra Yadav, Business Head, Health Shots

Increase industry collaboration: WOO president Tom Goddard

In OOH News By M4G Bureau - February 17, 2023

Addressing the WOO MENA Forum, Goddard underlined the need for strong trade associations to build sector growth

The Brand Sigma rolls out Taneira's OOH campaign in Gurugram to promote its 1st all women store

In Campaigns By M4G Bureau - February 08, 2023

The OOH creative creates instant connect with its ‘Namaste Gurugram’ tagline

Goldmedal boards Mumbai Metro 2A, 2B, 7 Lines with internal, external branding

In Campaigns By M4G Bureau - January 19, 2023

In Goldmedal's latest transit media campaign, MOMS successfully blends aesthetics and convenience within Mumbai Metros