Results For "Line"
550 News Found
OOH most effective in driving online activity, says study
In Digital OOH By M4G Bureau - May 15, 2017
A Nielsen OOH survey has found that OOH delivers more online activity per ad dollar spent compared to television, radio, and print.
Rupa Frontline makes an impressional presence in Kolkata, Howrah
In Campaigns By Nabamita Chatterjee - May 09, 2017
Kinetic India has executed the campaign using a mix of media assets like traditional billboards, gantries, unipoles, and FOB
OAAWB resolves to take firm steps for betterment of industry
In OOH News By Nabamita Chatterjee - April 27, 2017
At the 42nd AGM of the association, the new committee of office bearers has delineated the steps to implement the SOP for OOH business in the region, expand the association's membership, engender more transparency in the business and address the long-standing issue of mushrooming unauthorised media.
Augmented reality is adding a new string to OOH bow
In Digital OOH By M4G Bureau - April 19, 2017
AR can turn the device in people's hands into an interactive platform that bridges the online and the offline worlds
Pepe Jeans rides Delhi Metro Line II
In Campaigns By Namisha Raj - April 18, 2017
The brand has wrapped Delhi Metro Line II rakes; eg. communications holds the rights on this stretch
FBB makes a fashion statement on Delhi Metro Line III
In Campaigns By Namisha Raj - April 17, 2017
Brandscape has executed the one-month campaign; eg, communications holds the media rights on DMRC Line III
Oriental Insurance dominates Delhi Metro Line II
In Campaigns By M4G Bureau - April 03, 2017
eg. communications has executed a three-month campaign of Oriental Insurance that entailed wrapping the Delhi Metro rakes running on Line II (Samayapuri Badli to Huda City Centre)
Australia's oOh!media, CommBank collaborate to use real client data for campaign
In Digital OOH By Rajiv Raghunath - March 28, 2017
Answers to a series of questions about real challenges facing Australians are being collected via CommBank ATMs and online as part of the bank's'CAN' brand campaign. They are appearing on over 1,100 of oOh!'s digital screens in CBD office towers, cafés, airports, retail centres and on large format roadside billboards.
