Results For "Line"
550 News Found
IOAA brings SOP v5.5 into effect from September 1
In OOH News By M4G Bureau - August 31, 2017
IOAA has taken the firm step to bring the latest version of SOP into effect to help streamline the credit and payment processes. This is being done after deliberations with the agencies.
Adani Fortune makes a big splash on 5 Delhi Metro lines
In Campaigns By M4G Bureau - August 22, 2017
The one-month brand campaign has been executed by eg. communications
BMW 5 Series slips into cruise mode on OOH landscape
In Campaigns By Bhawana Anand - August 12, 2017
The campaign, planned and executed by Greenline Glo – a Lodestar UM Group company – was positioned to connect with the high-income group in particular.
Shripad Kulkarni to address OAC 2017 on media planning
In OOH News By M4G Bureau - July 17, 2017
Shripad Kulkarni, Managing Director of Vizeum India, will address the upcoming OAC 2017 on the theme of What will it take for media planners to believe more in OOH? and also participate in the panel discussion on the same theme, moderated by Shashi Sinha, CEO, IPG Mediabrands India
Outreach Advertising wins ad rights at 8 Assam state bus terminals
In OOH News By Bhawana Anand - July 17, 2017
The OOH firm also brings on board Swapan Sinha as GM to reinforce customer satisfaction levels and streamline the business ops
ENO leverages AR to drive its Freeze Off campaign in 5 cities
In OOH News By M4G Bureau - July 10, 2017
ENO Cooling leveraged augmented reality (AR) for its Freeze Off campaign to create a live interactive brand experience for consumers. The event was organised in a span of 5 weeks at five different metropolitan cities
Hyderabad hoardings back in business, special guidelines to be followed
In OOH News By Bhawana Anand - June 05, 2017
Only display advertisements on wall mounted and ground hoardings of up to size 40ft x 25ft and roof tops limited to size of 30ft x 25ft have been permitted by the civic body.
DMRC Heritage Corridor has plenty in the offing for OOH
In OOH News By Bhawana Anand - May 29, 2017
The Phase III line is expected to push the Delhi Metro's ridership to over 4 million this year - a key driver for advertising on the Metro network
Delhi Govt to present new guidelines on PSV advertising in Aug
In OOH News By Bhawana Anand - May 22, 2017
The state government would be presenting new policy guidelines on advertising on public service vehicles (PSVs) to a bench of the Delhi High Court in August. The Court had given the state government time until August 9.
OOH delivers maximum ROI, says an OAAA report
In Digital OOH By M4G Bureau - May 19, 2017
While TV and radio are high in diminishing returns, OOH delivers linear incremental returns in general, offering consistent ROI growth, says report.