Vaseline delivers ‘6x’ impact in the outdoor

In Campaigns By M4G Bureau - January 24, 2018

Creative agency Underdog mindfully crunched the feature of the lotion to an easy to grasp ‘6x’ for the outdoor campaign, thus enabling the message to resonate with the target audience in clear terms

SDMC smart toilet complex tender timeline extended

In OOH News By M4G Bureau - January 16, 2018

The Corporation is on the verge of finalising the documentation related to the tendering process, to ensure there are no further delays in the project

Knorr soups up the Italian flavour

In Campaigns By M4G Bureau - January 15, 2018

The campaign, part of a 360-degree campaign targeting the youth, goes with the tagline ‘Chakh Lo Italian Mazza’; the brand has used bus shelter formats to connect with young people on the move

Pioneer Publicity to put up digital screens at DMRC Line 7, 8 stations

In Digital OOH By Bhawana Anand - January 09, 2018

The company sees metro stations, like airports and malls, emerging as key DOOH advertising destinations; Screens have been put up at IFFCO, Dronacharya, Sikandepur, MG Road metro stations, as well as ITO station

DMRC begins Noida – Greater Noida corridor trail run with new OOH opportunities

In OOH News By Bhawana Anand - January 04, 2018

The new coaches will have LED backlit LCD/TFT displays which will have videos playing inside trains; the line is expected to begin in 2018 this year

Retrospective: Delta Dating Wall among best of 2017

In Campaigns By M4G Bureau - December 29, 2017

Delta Air Lines had created the dating wall along with Wieden + Kennedy New York (along with Colossal Media), with a partnership with Tinder that featured photos of nine exotic destinations painted on a wall in Brooklyn

DMRC receives 3 bids for Line 3 digital media tender

In OOH News By M4G Bureau - December 29, 2017

The authority is evaluating the bids for the digital media rights at Line 3 stations on the basis of viability and profitability to qualify for the next stage of bid; the evaluation will take a week’s time

EDMC invites bids for street light pole kiosks ad rights

In OOH News By M4G Bureau - December 28, 2017

The tender will be allotted on pole kiosks located on roads, including those maintained by PWD, for the duration of two years, to be allotted as per the guidelines of OAP 2017 in two bid system for the duration of 2 years

DMRC turns a new leaf with Magenta Line

In OOH News By M4G Bureau - December 26, 2017

The Magenta Line provides commuters with Wi-Fi connectivity at all stations, charging points that are USB compatible, LCD screens, etc., that lend themselves to OOH branding opportunities

‘Amazon Prime Video crafts smashing presence for ‘The Grand Tour’

In Campaigns By Bhawana Anand - December 21, 2017

Executed across Delhi, Mumbai and Bengaluru, the campaign garners the attention of commuters and visitors via thrilling creative and innovations; executed by Rapport WW; the campaign has been designed to render the adrenaline rush of the motoring show