LIC carves its name on Shivaji Stadium Metro Station

In OOH News By Bhawana Anand - August 01, 2019

The station rights are handled by JCDecaux India; also handling exclusive rights for airport express line

From Chennai to Kuala Lumpur: Indigo goes all out on OOH

In Campaigns By Ria Banerjee - July 23, 2019

Chennai-based DBL Medias acquires exclusive contract for the Indigo Airlines campaign to promoting the airline’s non-stop daily flights from Chennai to Kuala Lumpur at multiple locations across Chennai

Cadbury celebrates sugar-less variant on OOH

In Campaigns By Bhawana Anand - July 15, 2019

Spotted at DMRC stations in Delhi, the campaign promotes the brand’s 30%-less sugar variant with the tagline: ‘Wahi Sawad, Wahi Mithas’

Airbnb reaches out to travellers with new brand message

In Campaigns By Bhawana Anand - July 12, 2019

The brand’s new campaign, ‘That’s why we Airbnb’ targets air travellers with a focused communication

Eyetalk Media Ventures in exclusive 3-yr tie-up with Taggify, LATAM and Surfboard Digital

In Digital OOH By M4G Bureau - July 08, 2019

Through this agreement, the DOOH media firm’s consumer engagement platforms TagTalk and BizTalk will be available online to advertisers and provide buyers with actionable audience insights, making OOH more accountable, accessible, flexible and more contextual

Chimp&Z Inc bags Redstone Group’s 360° marketing mandate

In OOH News By Pray Jani - July 05, 2019

The agency’s Mumbai office will manage both offline and online marketing duties for the real estate development company

IndiGo soars high in Mumbai with international flight launch promos

In Campaigns By M4G Bureau - July 03, 2019

Close to 12 sites were erected in the city to announce the airline’s launch of non-stop flights from Mumbai to Jeddah

Hindustan Smart creates headlines with innovative BQS

In Campaigns By Pray Jani - July 02, 2019

The newspaper brand goes for innovative campaign using BQS in Bihar and Jharkhand

White Rivers Media wins O-Line-O’s marketing mandate

In OOH News By M4G Bureau - June 20, 2019

The agency will be marketing the brand via aggressive programmatic digital campaigns, along with other media including OOH

DMRC invites bids for advertising rights inside Metro stations

In OOH News By M4G Bureau - June 19, 2019

The tender is to allot exclusive advertising rights inside selected Metro stations on Line-3&4 (Blue Line) of the DMRC network in two separate schedules