Zomato takes local ride to drive presence in smaller markets

In Campaigns By M4G Bureau - September 24, 2019

An online food ordering brand announces its expansion on wheels

TPV Technology launches Philips Professional Display Range

In OOH Solutions By Bhawana Anand - September 18, 2019

5 new models from their Q-Line Display series have been launched

Colorjet’s EPR initiative aimed at 0% E-waste

In OOH Solutions By M4G Bureau - September 12, 2019

This Extended Producers Responsibility (EPR) was rolled out under the guidelines of CPCB, Govt. of India

Karan Shroff joins Unacademy as VP Marketing

In OOH News By M4G Bureau - September 06, 2019

He will be responsible for driving 360-degree marketing plan to establish the brand’s identity in the online education category

Brands line up to grab their pie during Ganesh Utsav

In OOH News By Pray Jani - September 04, 2019

With footfalls of over 3-5 crore across Mumbai alone, brands find Ganesh Utsav a great opportunity to capture the attention of their TG, even during times of market slump

Pioneer Publicity bags media rights for 1.2 km long DMRC FOB

In OOH News By Bhawana Anand - September 04, 2019

The longest DMRC walk-though to have 50 backlit signages for display; media to be available from this October

IOC in co-branding deal with DMRC

In OOH News By Bhawana Anand - September 03, 2019

The deal has been signed DMRC for co-branding of Bata Chowk metro station, inaugurated on the occasion of the 60th anniversary of Indian Oil Corporation

Sunny Oil’s new brand recipe includes OOH

In OOH News By M4G Bureau - August 29, 2019

Called “Life Aapki, Recipe Aapki” campaign, the brand is set to reach out to the masses with OOH medium and offline activations

Grofers’ orange splash for I-Day

In Campaigns By Pray Jani & Bhawana Anand - August 16, 2019

Capital Group and Sab Communications executed the campaign in Delhi and Mumbai respectively with multiple formats to announce the online brand’s biggest grocery sale

‘Invest in modernising business processes’

In Viewpoints By Rajiv Raghunath - August 14, 2019

Barry Cupples, Global CEO, Talon underlines the importance of data-driven campaign planning and evidence-based measurement of the medium