Outdoor advertising market size to grow $8.55 billion despite recession: Technavio report

In Research By M4G Bureau - November 30, 2020

As per the report, billboard is still considered an effective medium for ad campaigns due to their widespread distribution; Decline of print and TV ads is driving vendors to invest in various technologies

IndiGo launches new campaign ‘The Tough Cookies’ in partnership with key brands

In OOH News By M4G Bureau - November 17, 2020

In order to extend gratitude for medical frontline workers, the airline brand will roll out on ground activations to felicitate Doctors & Nurses

Delhi metro footfall shoots up in second month of reopening

In OOH News By M4G Bureau - November 10, 2020

According to DMRC figures, the line utilisation in September was 6.8 lakh/day which increased to 12.2 lakh/day in October

MMRCL invites bid for semi-naming rights on Line 3

In OOH News By M4G Bureau - October 30, 2020

According to the corporation, 13 lakh passengers per day is the total ridership forecasted for 2023

DMRC invites bid for exclusive advertising rights on Line 8

In OOH News By M4G Bureau - October 22, 2020

The rights will include formats such as static advertisement spaces/ panels, Passenger Information Display (PID) screens inside metro trains and on train exterior by wrapping

dentsu X wins media mandate on AMFI

In OOH News By M4G Bureau - October 13, 2020

The other mainline agencies contending for the business were Mindshare, Madison and Initiative

Uber appoints MediaCom as global media agency of record

In OOH News By M4G Bureau - October 07, 2020

Effective 1st January 2021, the agency will oversee all digital and offline brand media in active markets including Asia

Havas Media Group India gets into strategic partnership with Tribes to transform Out-of-Home advertising

In OOH News By M4G Bureau - October 01, 2020

This alliance is designed to ensure Havas optimises the full potential of OOH advertising as part of a cross-platform strategy, to drive more meaningful media experiences in line with Havas Group’s ‘Meaningful Brands’ philosophy

KPMG M&E 2020 reports OOH industry’s degrowth by -10% in FY20

In Research By M4G Bureau - October 01, 2020

FY20 witnessed a decline in OOH revenues primarily due to a slowdown of the Indian economy in H2FY20 and the impact of lockdown imposed in March

Kirk McDonald, CEO, GroupM N.A.; Justin Thomas-Copeland, CEO, DDB N.A to address DPAA Summit

In Digital OOH By M4G Bureau - September 24, 2020

Also joining the speaker lineup are Anish Melwani, Chairman & CEO of LVMH; Dan Peres, Editor-in-Chief of Ad Age