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Regular international flights ops resume, boost for commercial activities at airports
In OOH News By Rajiv Raghunath - March 28, 2022
Some 60 airlines from 40 countries to operate to/from India during the summer schedule
WOO to reveal new audience measurement guidelines at Toronto 2022
In OOH News By Rajiv Raghunath - March 24, 2022
The new guidelines are the result of an extensive research exercise among 11 audience measurement bodies, working with international media owners and media buyers.
Air passenger volume in India expected to reach pre-pandemic level; dip in Jan an aberration
In OOH News By Rajiv Raghunath - March 21, 2022
Decline in daily Covid cases, resumption of regular international services will provide the growth props
Tata Tea Premium celebrates Holi party in Metaverse
In OOH News By M4G Bureau - March 18, 2022
Makes debut in the metaverse world in line with brand’s focus to deliver distinctive customer experiences
Building a global approach to OOH audience metrics
In Viewpoints By - March 14, 2022
Gideon Adey, CEO of OOH consultancy business GUROOH, highlights the opportunity for shared learnings from building a common currency for OOH.
WOO Global Congress EarlyBird ticket deadline is March 4
In OOH News By M4G Bureau - March 02, 2022
At Congress there will be a full international speaker programme including key decision-makers from Out of Home, the wider global advertising industry, analysts, and commentators.
Zest Outdoor launches solar energy generating ‘Climate Conscious OOH’ in Mumbai
In OOH News By Rajiv Raghunath - February 22, 2022
Zest Outdoor has installed 17 of ‘Climate Conscious’ media assets along the Western Railway suburban line in Mumbai; another 17 will be installed in Phase 2 of the project.
Online marketplace Wabi2B criss-crosses Mumbai streets
In Campaigns By M4G Bureau - February 14, 2022
The campaign, executed by MyHoardings, has used multiple formats like billboards, bus queue shelters (bqs), bus exterior panels, cab top media, etc.
‘Programmatic OOH is not here to replace traditional OOH, but to complement it’
In Viewpoints By Rajiv Raghunath - February 14, 2022
Dorota Karc, Head of Programmatic, WallDecaux provides a detailed outlook on programmatic OOH in an interview with Rajiv Raghunath. With over 10 years of experience in global online marketing, Dorota gained special expertise in programmatic, data and cross-channel technologies while working in different positions for digital marketing agency spacedealer, data provider Eyeota, Zalando and UEFA.
Vivo V23 series multi-city DOOH campaign exemplifies online-offline convergence
In Digital OOH By M4G Bureau - January 31, 2022
Eyetalk Media Ventures partners Vivo India in taking social media influencers and diners to DOOH