Vodafone launches'Save Trees' campaign in Kolkata on World Environment Day

In OOH News By Nabamita Chatterjee - June 13, 2014

The innovative campaign is directed at Vodafone customers, encouraging them to switch to receiving phone e-bills and thereby save paper, and in turn, trees.

Bloomberg launches artistic DOOH at London Airport

In Digital OOH By VJ Media Bureau - June 09, 2014

Around 3.4 million passengers travel through London City Airport each year

Vodafone innovates with'Choose Your Number'

In Gallery By - June 03, 2014

Vodafone, the telecom services major recently launched an OOH innovation for its"œChoose Your Number” scheme which was tied to the brand's IPL 7 campaign in the Kolkata market. The OOH specialist agency, Kinetic partnered with the brand in executing the innovation which aims to inform the OOH audience that they can choose their favourite / auspicious number while taking a new connection from Vodafone. To create a high brand recall for the communication, the innovation was deployed at E.M. Bypass, a key traffic crossing in the city.

Form a Joint Industry Committee to develop OOH metrics: Tony Jarvis

In Viewpoints By M4G Bureau - May 26, 2014

Most mature OOH markets around the world have adopted their own audience measurement and rating currency with great success. Time is rife for the Indian OOH industry to take similar recourse. Global advertising and research architect Tony Jarvis, Proprietor & Research Architect at Olympic Media Consultancy, asserts that the Indian OOH industry should lose no time in developing and launching an OOH audience measurement and rating currency, while being aware that the metrics will evolve as per industry requirements. Jarvis advocates a step-by-step approach toward building, enhancing and including the currency. In an exclusive interview with Rajiv Raghunath of Outdoor Asia, he says the measurement system will become more refined and multi-layered as it gains wider acceptance. Jarvis cites the adoption of a comprehensive OOH currency system in Australia to underline that once the teething troubles are sorted, the system will catalyse significant industry growth. The following are edited excerpts of the interview:

Pakistan Advertisers Society initiates development of OOH audience currency

In OOH News By VJ Media Bureau - May 23, 2014

The apex body has engaged media marketing & research firm MOVE to develop and launch an OOH audience and ratings currency in Karachi, Lahore, Islamabad and Rawalpindi

Etihad Airways goes big on OOH

In OOH News By VJ Media Bureau - April 30, 2014

The campaign, launched by NS Publicity, was deployed on large formats like backlit towers, utilities and unipoles.

EFI Fiery® launches two digital front ends

In OOH Solutions By VJ Media Bureau - April 26, 2014

The new EFI Fiery DFEs for Xerox Versant 2100 Press set standards for image quality and productivity.

Reaching out in a snap!

In Gallery By - April 24, 2014

Here's an example of a brand creating live buzz before hitting the store shelves. Quigley Simpson and Monster Media teamed up for the launch two new forms of Secret Clinical Strength: Invisible Solid and Clear Gel. Again Times Square in New York was considered the perfect for the launch activation that included a Portable Storefront: POD, brand ambassadors and a fully interactive experience. Brand ambassadors were on hand to give women free samples of these two new forms, which had not even hit store shelves yet! The women were then encouraged to snap a photo of their 100% Times Square moment at a photo station on the POD and share it on social media. On the opposite side was a 3x3 linked LCD wall where the women could view their photos as well as watch a Secret branded video. Additionally, the wall dynamically pulled social media feeds for passers to view the user feedback.

Flipkart taps tier 1 , 2 cities through OOH

In OOH News By VJ Media Bureau - April 22, 2014

The brand launched two campaigns, handled by Laqshya Solutions, to promote the Flipkart Helpline and their new mobile app respectively.

Dentsu Aegis launches experiential marketing agency

In OOH News By VJ Media Bureau - April 15, 2014

The new experiential marketing agency 'psLive' will announce country-wise and market-wise roll-out plans shortly, beginning with India.