Results For "Launch"
673 News Found
Sony Bravia 4K Series delivers live experience in the outdoor
In OOH News By Nabamita Chatterjee - October 16, 2014
Laqshya Live Experiences executes launch activation of the series at 22 malls in cities like New Delhi, Mumbai, Ahmedabad, Pune, Kolkata, Chennai, Bengaluru, Hyderabad and Cochin
Vodafone launches hunt for perfect face for OOH campaign via Selfie competition
In OOH News By Bhawana Anand - October 13, 2014
The social media powered contest is running in cities like Pune, Nashik, Aurangabad, Solapur, Kolhapur, Goa, Amravati, Nanded, and Nagpur and Vasai
BMTC advertising options will increase once we launch our ITS: Ekroop Caur
In Viewpoints By M4G Bureau - October 07, 2014
Dr Ekroop Caur, Managing Director of Bangalore Metropolitan Transport Corporation (BMTC), shares her outlook on outdoor advertising in conversation with Rajiv Raghunath. Edited excerpts of the interview:
Vivanta launches strategic OOH campaign in the eastern markets
In Campaigns By Nabamita Chatterjee - September 30, 2014
The brand opted for a massive OOH campaign using more than 200 properties including traditional hoardings, flyover pillar brandings, LED board, kiosks and bus-shelters.
Budweiser creates innovative OOH presence across top metros
In OOH News By Nabamita Chatterjee - August 19, 2014
Clear Channel Mudra, a unit of DDB MudraMax, executed the innovative outdoor campaign for the launch of the Golden Amber Lager Beer
Kingfisher East Bengal Football Team unveiled at South City Mall, Kolkata
In OOH News By Nabamita Chatterjee - August 12, 2014
The event was also marked by the launch of'East Bengal Deo' by the players
Posterscope launches Prism Creative in Asia Pacific
In OOH News By VJ Media Bureau - August 06, 2014
Using this tool, clients can optimise their creatives on OOH media formats, view the displays in virtual day and night time, conduct distance mapping and also view digital content
'We will see new advertisers using OOH medium'
In Viewpoints By M4G Bureau - July 22, 2014
In May this year Pakistan Advertisers Society (PAS) exclusively endorsed Measuring OOH Visibility & Exposure (MOVE), a Pakistan-based media marketing and research company, to develop and launch an OOH audience and ratings currency in Karachi, Lahore, Islamabad and Rawalpindi. Qamar Abbas, Executive Director, Pakistan Advertisers Society (PAS), talks about the new initiative in conversation with Rajiv Raghunath of Outdoor Asia. Abbas as over 15 years of professional experience with proven track record in setting up new ventures, securing profitable growth, establishing new streams of revenue and regulatory policy making. He has had a hand in executing some of the milestone media initiatives in Pakistan like Television Audience Measurement, Consumer Multimedia Index and the industry's most prestigious Advertising Effectiveness Awards. Edited excerpts of the interview:
Kinetic India wins Lenovo'Campaign of the Year' award
In OOH News By VJ Media Bureau - June 18, 2014
Kinetic India won the award for executing the launch campaign titled'Power Play' in Delhi, Mumbai and Bangalore
Milestone Brandcom launches measurement matrix Milestone Optimizer
In OOH News By VJ Media Bureau - June 13, 2014
Milestone Optimizer introduces a new measurement matrix called Gross Impression Points (GIP) that measures the reach and frequency of an OOH campaign, thus serving as a holistic planning solution