Vital Strategies launches interactive campaign this World No Tobacco Day

In Campaigns By M4G Bureau - June 01, 2018

The billboard will detect a smoker lighting a cigarette/bidi in front of it and responds by launching a short video that shows the real-time effects of tobacco smoke on the heart and lungs of the smoker and people nearby

Clear Channel Outdoor Americas runs DOOH campaign to trace missing children

In Digital OOH By M4G Bureau - May 28, 2018

Clear Channel Outdoor Americas and Texas Center for the Missing (TCM) have launched the campaign to feature digital images of missing children from San Antonio, Dallas, El Paso, and Houston in the US

Parle building up the fizz

In Campaigns By M4G Bureau - May 18, 2018

The brand launches an extensive OOH campaign for Appy Fizz, featuring its new brand ambassador, Salman Khan. The campaign aims to further strengthen the brand’s connect with millions of consumers across India

Arrow is all for ‘White this summer’

In Gallery By M4G Bureau - May 10, 2018

Targeting the professional audience, the campaign was designed by mapping the routes and travel patterns of professionals to create a quick buzz about the new launch

Geopath launches enhanced ratings & audience location measurement platform

In OOH News By M4G Bureau - May 09, 2018

The Geopath Insights Suite applies demographic information, consumer behaviour and purchase data to population movement models across the US to dramatically improve the industry’s ability to plan, measure and derive value from OOH campaigns

FBB’s Style Dekko for Metro Commuters

In Campaigns By M4G Bureau - May 09, 2018

The fashion clothing brand displays the recently-launched men’s range and new communication on Line 3 of DMRC, attracting the commuters from all walks of lives

Colors Tamil casts the big picture on OOH canvas

In Campaigns By M4G Bureau - May 02, 2018

MOMS Outdoor Media Solutions planned and executed the GEC brand’s launch campaign that marked a variety of innovations and innovative formats

Standard Chartered launches ‘Here for good’ global campaign

In OOH News By M4G Bureau - May 02, 2018

Standard Chartered is rolling out the new campaign messaging via TV, print and OOH; British Airways, Cathay Pacific, Emirates and Singapore Airlines flights will also carry the ads

Arrow is all for ‘White this summer’

In Campaigns By M4G Bureau - May 01, 2018

Targeting the professional audience, the campaign was designed by mapping the routes and travel patterns of professionals to create a quick buzz about the new launch

‘Lost in Space’ carves its own space in the outdoor

In Gallery By M4G Bureau - April 30, 2018

The campaign, which was launched internationally with a big rollout in India, marked an impressionable presence in Delhi, Mumbai and Bengaluru markets. Kinetic India handled the media buying and execution of the campaign in India