PolicyX.com introduces Virender Sehwag as its Brand Ambassador

In OOH News By M4G Bureau - March 27, 2019

The new ad campaign with new brand ambassador will be launched in the digital platform, gradually encompassing outdoor and print for publicity

BARC India expanding its BMW software offering

In OOH News By M4G Bureau - March 26, 2019

The software, launched in 2018, integrates audience data on TV and Out of Home (OOH) TV viewership

Vivo’s IPL blitz: #PerfectFan contest on TagTalk

In Digital OOH By M4G Bureau - March 26, 2019

The real time contest launched across 200 locations enables fans to share their selfies real-time on TagTalk with location based live social media integration

Daktronics to launch LED street furniture solution

In Digital OOH By M4G Bureau - March 25, 2019

The LED display will have balance sun-cutting brightness with low power consumption

DCMN India Bags Media Duties for FanFight

In OOH News By M4G Bureau - March 19, 2019

FanFight is all set to launch a massive pan-India campaign during witness IPL Season 12 and Cricket World Cup in 2019

Stationary brand Youva launches 360 degree marketing campaign

In OOH News By M4G Bureau - March 11, 2019

Starting with TVC, the brand has planned various multi-channel marketing and promotional activities

Ocean, AGS Airports launch 40m advertising tower near Glasgow International Airport

In Digital OOH By Rajiv Raghunath - February 26, 2019

The double-sided advertising screen will deliver more than two million impacts a fortnight as motorists and their passengers travel in both directions along the M8 motorway corridor between Glasgow and Edinburgh

JCDecaux launches intl audience measurement tool for airports

In OOH News By M4G Bureau - February 22, 2019

The new solution will be launched at Paris Aéroport, then at Changi Airport Singapore in April, before being gradually rolled out across main hubs

Love caught on lens

In Gallery By M4G Bureau - February 18, 2019

Smartphone brand Vivo’s nationwide DOOH campaign executed in association with TagTalk was all about showcasing the Valentine Day spirit ahead of the launch of its new handset Vivo V15 Pro on February 20.

Laqshya Media Group launches cutting edge OOH planning tool

In OOH News By M4G Bureau - February 18, 2019

The first of its kind tool called SHARP (Strategic Hyperlocal AI-powered Reach Planner), is a state-of-the-art planning machine learning software for measuring the effectiveness and media value of outdoor campaigns.