oOh! launches Smart Reach connecting advertisers with 25% more buyer audience

In Digital OOH By Rajiv Raghunath - September 06, 2019

Smart Reach ensures brands are targeting the right audience and provides access to more than 500 specific audience segments based on buyergraphics, demographics, psychographics and consumer behaviours

Try to Break-In: Challenges Godrej Security Solutions to masses

In Campaigns By M4G Bureau - August 30, 2019

A home security awareness activation is launched across 350 residential societies and corporates across India across 15 cities

LG launches new OOH display solutions for Indian market

In OOH Solutions By Bhawana Anand - August 29, 2019

Along with bringing Transparent OLED signage in the Indian market, the electronic giant also launched new display products exclusive to the Indian OOH market

Tata CLiQ Electronics launches awareness campaign

In Campaigns By M4G Bureau - August 27, 2019

Partnering with Kinetic Worldwide, the brand executed a campaign to present the best of CLiQ and PIQ services offered through their app

EyeTalk Media Ventures, dRSTi Communication launch BizTalk

In OOH News By Bhawana Anand - August 26, 2019

The new conglomerate is a business content-driven, real-time DOOH network BizTalk targeting business hubs

Madison Media launches Datask

In OOH News By M4G Bureau - August 23, 2019

It is an in-house data driven marketing and insights platform designed to identify and define personalized experiences at scale across creative, media and CRM

DAN launches DAN Vision for Creative

In OOH News By M4G Bureau - August 21, 2019

It is A sophisticated technology, endeavours to accurately present a visual heat map of effective elements of a creative and forecast the likelihood of its performance based on algorithms

Xtreme Media set to launch eco-friendly digital screens

In OOH Solutions By Pray Jani - August 16, 2019

Known as the Earth Series, it is a green initiative that reduces the heat generated by the displays and causes lower power consumption.

S&O Investments and CabAD launch Transroute Media

In OOH News By Bhawana Anand - August 14, 2019

The new venture, to go live from 15th August, will offer LED advertising solution on cabs

Brand Idea to launch #SabKaTimeAaGaya campaign on OOH

In OOH News By M4G Bureau - August 08, 2019

The OOH leg of the campaign will support the “Har Recharge Pe Extra” proposition