BBC marks launch of new vampire show with clever play of shadows

In Gallery By M4G Bureau - January 06, 2020

In honour of a new version of Dracula on the small screen, the BBC has unveiled two billboards that, when lit, create a silhouette of the Transylvanian count’s face.

Imagicaa launches ‘Fan Bus Parade’ with Iconic IP characters

In Campaigns By Ria Banerjee - January 03, 2020

The brand leverages festive time with an on-ground activity designed to build bond with the audience

Mahindra Happinest integrated campaign including OOH attracts positive outcome

In Campaigns By M4G Bureau - December 24, 2019

The campaign’s success was marked by the project receiving more than 1000 applications within the first 3 weekends of its launch

AAP launching campaign ahead of Delhi polls

In OOH News By Bhawana Anand - December 23, 2019

The AAP campaign is expected to have a visible OOH presence in the capital city

Daktronics launches most reliable OOH digital billboard

In OOH Solutions By M4G Bureau - December 20, 2019

DB-6000 LED comes with System Health, an annual subscription that provides diagnostic information about every part of the display hardware

X1 launched high-blitz OOH campaign to announce inaugural season

In Campaigns By Pray Jani - December 16, 2019

Mumbai and Delhi, along with other metro and tier 1 cities saw an extensive X1 promotional campaign through Capital Group

Uber rides on emotional quotient for Uber Auto & Uber Moto

In OOH News By M4G Bureau - December 16, 2019

First ever marketing multimedia campaigns for Auto & Moto services are expected to launch on OOH soon

DAN Data Sciences launches 'Dentsu BrandSense'

In OOH News By M4G Bureau - December 13, 2019

'Dentsu BrandSense', a Proprietary Brand - Audience Perception Analysis Engine is aimed to bring Behavioural Sciences & Personality Science to the forefront of marketing efforts

AdMavin launches an initiative to help Tier II & III media owners

In OOH News By M4G Bureau - December 10, 2019

AdMavin UPCOUNTRY is designed to bring forth the OOH media owners cum ad agencies in tier 1, tier 2 and tier 3 cities to the limelight

DSP Mutual Funds launches this year’s creative OOH punch

In Campaigns By Pray Jani - December 06, 2019

The mutual fund investment company spends big on OOH media, taking over various digital and static formats across 70 markets