Results For "Launch"
673 News Found
JCDecaux launches tool to study impact of OOH creatives
In OOH News By M4G Bureau - March 03, 2021
The tool called OPTIX uses machine learning to review the visual effectiveness of a creative and predict its performance for brands
Zeno Health awards creative mandate to Dentsu Impact
In OOH News By M4G Bureau - February 25, 2021
The agency will kickstart the association for mainline and digital creative duties with the launch of a massive campaign for Zeno Health in Mumbai
Home is the hero in IKEA’s new campaign
In OOH News By M4G Bureau - February 24, 2021
The new campaign, second in a series launched across TVC, OOH and digital, drives home the values of shared responsibilities in a home and the importance of a family growing together
Bumble opts localised OOH approach to share dating tips & tricks
In OOH News By M4G Bureau - February 23, 2021
Launched in Hyderabad, the campaign is to be seen at in restaurants and pubs
HDFC Life all set to ‘Bounce Back’ on OOH
In OOH News By M4G Bureau - February 22, 2021
A multimedia campaign launched in partnership with Leo Burnett celebrates the indomitable human spirit and how financial resilience helps one to overcome challenges
Ahmedabad unit of Western Rlys launches ad tenders in bulk
In OOH News By M4G Bureau - February 16, 2021
All tenders are designed under the single packet system with different advertised amount and earnest money. The closing date for all tenders is February 26, 2021.
Walmart launches display self-serve platform
In Digital OOH By M4G Bureau - February 11, 2021
Walmart acquired Thunder’s IP and technology, which will offer creative versioning, testing and optimization to help advertisers and deliver an omnichannel impact with more speed, control and convenience
SDMC launches multiple advertising tenders
In OOH News By M4G Bureau - February 11, 2021
The multiple tenders allot rights on unipoles, toilet blocks, subways, parking areas and heavy footfall markets
Wavemaker launches AI powered multi-audience planning platform
In OOH News By M4G Bureau - February 10, 2021
Powered by AI and best in class data sets, the new platform, Maximize, is claimed to be industry’s first product to allow end-to-end planning for fragmented target audiences
Xaxis launches AI-driven creative solutions to boost digital ads’ impact in India
In Digital OOH By M4G Bureau - February 04, 2021
Xaxis Creative Studios gives brands access to data-driven digital design capabilities and real-time campaign insights for better media outcomes.