Pepsico India launches integrated campaign for Mountain Dew Ice

In OOH News By M4G Bureau - March 30, 2021

The TVC for Mountain Dew Ice will be amplified across TV, digital, outdoor, and social media with a 360-degree campaign.

M&C Saatchi launches The Good Guys Guide in UK to help women feel safer on the streets

In Digital OOH By M4G Bureau - March 24, 2021

Ocean provides high profile outdoor media spaces.

PNB Housing Finance launches OOH campaign for home loan scheme

In Campaigns By M4G Bureau - March 22, 2021

The campaign builds on the emotions surrounding owning a home, while driving home the loan scheme benefits and encouraging more people to buy a home.

Noida Metro issues two advertising tenders

In OOH News By M4G Bureau - March 22, 2021

An RFP for 13 co-branding stations and a tender for audio commercial announcements have been launched by the corporation

‘Quantification of OOH impact needed’

In Viewpoints By M4G Bureau - March 18, 2021

Post lockdown when out-of-home movement of consumers had practically come to a standstill and marketing initiatives were frozen for want of consumer attention, FMCG major ITC found an opportunity to tap metro markets with strategic use of OOH. Aishwarya Pratap Singh, Head – Marketing (Snacks, Noodles & Pasta), ITC Ltd, shares his viewpoints on how multiple outdoor campaigns launched across metro cities helped the brands Sunfeast, YiPPee! and Bingo! connect with the consumers once again and accelerate their market reach.

Zen Digital Media launches hoarding on water

In OOH News By M4G Bureau - March 17, 2021

The first such hoarding was launched along the Bandra-Worli Sea Link in Mumbai earlier this week.

Moving Walls Group launches e-commerce platform VideOOH.Deals

In Digital OOH By Rajiv Raghunath - March 15, 2021

The platform, powered by Location Media Xchange (LMX), simplifies the media buying experience, especially for small and medium advertisers

BMW 3 Gran Limousine makes a grand splash on OOH

In Campaigns By Bhawana Anand - March 05, 2021

Launched with an exciting teaser & reveal campaign, the luxury automobile brand makes a successful launch of its much-awaited vehicle

dentsu report maps changing consumer trends

In Research By M4G Bureau - March 05, 2021

dentsu International has launched its consumer vision research report, ‘The Age of Inclusive Intelligence’, which charts long-term consumer trends that will shape the next decade. It offer brands information with which they can build human-centric experiences to meet changing consumer expectations

Republic TV’s marketing scoop in West Bengal

In Campaigns By M4G Bureau - March 04, 2021

The TV network has launched an extensive campaign in Kolkata to gain lead ahead of the Assembly elections.