JCDecaux launches ‘Join the Changemakers’ brand & talent attraction campaign

In Campaigns By Rajiv Raghunath - May 03, 2022

The OOH company showcases diverse career opportunities for the change-makers, shape-shifters, risk-takers and rule-breakers in Australia.

New OOH blockbuster - India’s first 4D billboard!

In Campaigns By N Jayalakshmi - April 29, 2022

Shapoorji Pallonji Real Estate initiated yet another OOH innovation, this time in Thane, Maharashtra in the form of a 4D billboard. This one-of-a-kind structure was assembled to give people a glimpse into the kaleidoscopic lifestyle at the new launch Project ‘Skyraa’, wherein a balcony was curated on a billboard with actors performing live on it.

Omnicom Media Group launches programmatic marketplace for point-of-purchase 80,000+ screens in US

In OOH News By M4G Bureau - April 13, 2022

Live since April 8, this private marketplace (PMP) gives OMG clients preferred access to net new and existing consumer touchpoints and the latest advances in place-based inventory from leading retail vendors/networks

CupShup launches operations in Kolkata

In OOH News By Rajiv Raghunath - March 29, 2022

We are determined to bring 7x growth in the coming financial year with new offices in Tier 2 and 3 cities: Sourav Kumar, Co-founder, CupShup

MOOH solutions firm StreetMetrics launches StreetCity

In OOH News By Rajiv Raghunath - March 24, 2022

StreetMetrics partnered with Voxel Worlds, a realistic proptech design studio, to build StreetCity.

IOAA Chairman Noomi Mehta to address in-person India Talks OOH Conference on March 8

In OOH News By M4G Bureau - March 02, 2022

Noomi Mehta will be throwing light on the gamut of initiatives launched by IOAA in a session entitled ‘One Industry, One Voice: Leading the change from the front’.

Honda Motorcycle & Scooter India furthers road safety awareness in Chennai

In OOH News By M4G Bureau - February 28, 2022

The automobile major’s initiative, launched along with Greater Chennai Municipal Corporation, connected with 42,000+ people in the city

Clear Channel Europe and Broadsign scale partnership in the UK to bolster Clear Channel LaunchPAD programmatic offering

In Digital OOH By Rajiv Raghunath - February 25, 2022

Extended collaboration unlocks programmatic media buyer access to 3,000+ premium DOOH screens across the UK via Clear Channel LaunchPAD, broadening available European pDOOH inventory

Former key Posterscope India executives launch boutique OOH/DOOH SaaS firm Mantaray Digicom

In OOH Solutions By N Jayalakshmi - February 25, 2022

Robin Gupta, Vineet Sharma and Sumit Goswami have set up Mantaray Digicom that offers an end-to-end adtech platform for OOH.

Zest Outdoor launches solar energy generating ‘Climate Conscious OOH’ in Mumbai

In OOH News By Rajiv Raghunath - February 22, 2022

Zest Outdoor has installed 17 of ‘Climate Conscious’ media assets along the Western Railway suburban line in Mumbai; another 17 will be installed in Phase 2 of the project.