Sonam Pradhan, Head - Integrated Media & Advertising, Mahindra Rise, part of OAA 2022 Jury

In OOH News By M4G Bureau - July 07, 2022

Sonam comes with over 16 years of experience in media and advertising, and some of her major achievements in the past three years include the launch of Scorpio N, Bolero NEO, the All New-THAR, Mahindra XUV700 and Mahindra Electric Vision.

Ritu Mittal, Head of Marketing & Digital at Bayer Consumer Health Division, joins OAA 2022 Jury

In OOH News By M4G Bureau - July 06, 2022

Ritu is a passionate brand builder and an experienced business leader with over 17 years of experience having worked closely on developing business & brand growth strategies, white space product launches, expansions, and other projects leading multi-functional teams across marketing, sales, finance, product supply, purchases and research.

UK’s CO2e emissions to be displayed live for first time using satellite technology

In Digital OOH By Rajiv Raghunath - July 01, 2022

Climate tech start-ups Doconomy and Kayrros have launched ‘The 2030 Forecast’, a first of its kind climate literacy initiative that uses outdoor digital displays to show a weekly snapshot of carbon emissions footprint from energy, industry, road transportation and domestic aviation.

pDOOH platform The Neuron launches DOOH Design Studio

In Digital OOH By Rajiv Raghunath - June 29, 2022

The DOOH Design Studio is a specialist digital billboard creative design studio

Toronto-based Atreda launches DSP Adstanding for DOOH

In OOH News By M4G Bureau - June 28, 2022

Brand advertisers will be able to use Adstanding’s self-service platform to access a network of 250,000 digital screens across North America

AdQuick.com launches Analytics as a Service for OOH campaigns

In OOH News By M4G Bureau - June 24, 2022

This first-ever service enables marketers, agencies and media owners to measure the effectiveness of outdoor advertising campaigns with granular data

JCDecaux & VIOOH launch pDOOH in Brazil

In Digital OOH By Rajiv Raghunath - June 22, 2022

The first programmatic campaign resulting from the partnership was operated by Yahoo's Demand Side Platform (DSP) by advertiser InfinitePay

For a magnified view: Samsung’s new campaign highlights WindFree AC technology

In Campaigns By M4G Bureau - June 20, 2022

The campaign, launched by Cheil India in association with Platinum Outdoors, covers Jaipur, Pune, Ahmedabad, and Kolkata with bright and eye-catching billboards placed in prominent, high traffic locations.

Media Specialists Association of The Philippines & Moving Walls launch ‘Video Outside Playbook’ for marketers

In OOH News By Rajiv Raghunath - June 14, 2022

This playbook is a step-by-step guide to building a successful video outside campaign in the real world and help marketers and advertisers learn how to leverage non-intrusive, brand-safe, and measurable advertising on physical screens.

World Out of Home Organization launches Global Guidelines for OOH Audience Measurement

In OOH News By Rajiv Raghunath - June 13, 2022

The guidelines were created with collaboration worldwide from 11 audience measurement bodies, 2 regional bodies and 4 international OOH companies.