Results For "Large-format"
110 News Found
Time to spruce up OOH space in Bengaluru: Specialists
In OOH News By N Jayalakshmi - August 17, 2021
Large formats will provide more heft to OOH campaign plans, but media operators would need to consciously self-regulate the business: Leading specialist agencies.
B’luru back on billboards map soon: Specialists say cheers!
In OOH News By M4G Bureau - August 16, 2021
On July 26, 2021, the Urban Development Department notified the BBMP Advertisement Rules, 2021 for its incorporation in the Bruhat Bengaluru Mahanagara Palike Act, 2020 (Karnataka Act No. 53 Of 2020), paving the way for the return of large format OOH advertising in the city. Specialist agency heads share their perspectives on this development.
Bengaluru OOH welcomes UDD notification on New BBMP Ad Rules 2021, awaits final nod for bringing back large formats on cityscape
In OOH News By Rajiv Raghunath - July 30, 2021
Higher license fee, license renewal process, occupancy certificate for media assets on buildings cited as concerns that may be addressed to make the Rules even more business-friendly.
Rajkot MC invites bids for ad displays on large format LED screens
In OOH News By M4G Bureau - July 19, 2021
The LED screens are part of the city’s eye-way project.
Unlock 2.0 cold comfort for Bengaluru hoardings business
In OOH News By M4G Bureau - June 21, 2021
Outdoor media owners and agencies in the city are waiting anxiously waiting for the new rules for setting in motion large format advertising in the city.
Bustle back in Mumbai OOH
In Campaigns By M4G Bureau - February 25, 2021
Bright Outdoor has various categories of brands partnering with it to appear on large format OOH sites in the city
Mondelez’s new V Day question: How far will you go for love ?
In Campaigns By M4G Bureau - February 12, 2021
The Valentine’s Day campaign for Mondelez’s Cadbury Dairy Milk Silk is being deployed at large format sites in metro cities
HP announces new Latex printer portfolio
In OOH Solutions By M4G Bureau - February 08, 2021
Equips PSPs to meet changing market demands with new HP Latex 700 and 800 Printer series
The Primers: Headlining UK’s large format DOOH scale, impact
In Digital OOH By Rajiv Raghunath - February 06, 2021
Using a defined set of six common measures, 280 of these frames, across all OOH media owners, have been identified as The Primers which are the best in the country for scale, impact, audience delivery and the wow factor
Tanishq sparkles with new ode to Earth
In Campaigns By M4G Bureau - January 05, 2021
Iconic, large format and cluster media have been utilised to bring out the beauty of the brand’s new collection of diamonds called ‘Moods of the Earth’