Harpic goes outdoor to propel the hygiene drive

In Campaigns By Satarupa Chakraborty - February 27, 2017

The media plan and creatives for this campaign were planned by Laqshya Group, highlighting the differentiators of Harpic Red and Blue offerings. A mix of billboards, bus shelters, pole kiosks and unipoles were used in tandem with the Area Prioritizer software to build the most impactful visibility for the campaign.

Ignore technology at your own peril: Alok Jalan

In OOH News By Rajiv Raghunath - February 21, 2017

Laqshya Media Group is planning to set up an in-house tech lab even as the top management takes strident steps to create a range of digital assets, more particularly in the controlled indoor environments.

Platinum glistens under the OOH glare

In Campaigns By Satarupa Chakraborty - January 13, 2017

Laqshya crafted the 28-city OOH campaign that turned the spotlight on PGI's premium offerings

Vibgyor turns the spotlight on its young achievers

In Campaigns By Satarupa Chakraborty - January 09, 2017

Vibgyor International School rolled out an OOH campaign in Mumbai to congratulate their young achievers as well as connect with fresh talents

People's edgy trends strut on Bengaluru's OOH firma

In Campaigns By Satarupa Chakraborty - December 02, 2016

Laqshya Solutions gives the fashion brand the pride of place at 40 prominent locations in the city

Abof builds an iconic presence for Skult

In Campaigns By Satarupa Chakraborty - November 29, 2016

Laqshya Solutions has executed the campaign in Bengaluru, Mumbai, Goa, Chandigarh, Guwahati, Mangalore, Surthkal and Manipal, targeting the E-commerce shoppers' universe

D'décor steps out to promote new store launch in Delhi

In Campaigns By Satarupa Chakraborty - November 07, 2016

Laqshya Solutions created and rolled out the brand's OOH campaign

Tanishq adorns outdoor with its temple jewelry collection

In Campaigns By Satarupa Chakraborty - October 27, 2016

The brand launched its special jewelry collection riding on a loud multi-city OOH campaign, as part of a multi-media campaign.

Shopclues goes on a deals spree

In Campaigns By Satarupa Chakraborty - October 13, 2016

Laqshya Solutions executed the OOH campaign in Pune, Surat, Lucknow, Chandigarh, Ludhiana, Jaipur, Indore, and Bhopal

Laqshya creates OOH visibility for IT Dept's IDS

In Campaigns By Satarupa Chakraborty - October 03, 2016

Laqshya Advertising bagged the creative artwork related to Income Tax Declaration Scheme from the Income Tax Department. The campaign was then rolled out on different OOH formats