Results For "Laqshya-media"
153 News Found
Road traffic is close to its peak across India: Laqshya Media Group report
In Research By M4G Bureau - September 22, 2020
The report presents detailed data on traffic travel times and people count
‘We’re extending active support to IOAA to develop the common currency’
In Viewpoints By Bhawana Anand - September 04, 2020
Sai Nagesh, Chief Strategy Officer, Laqshya Media Group speaks about the Group’s in-house proprietary tool SHARP and the imperative for building a common currency for OOH audience metrics
BharatPe sends out #S-afety message this Independence Day
In Campaigns By M4G Bureau - August 14, 2020
Amidst of global pandemic, the brand takes responsibility to create awareness about Staying Safe during Unlock India 3.0 drive
Engagement with rural audience should be customized with hyperlocal solutions’, says Laqshya Media Group report
In Research By M4G Bureau - July 29, 2020
The group’s research shows that there are great opportunities for brands to grow by capitalizing on increasing incomes and aspirations of rural buyers
‘OOH is becoming an essential marketing tool to be a part of new normal’
In Viewpoints By Bhawana Anand - July 15, 2020
Atul Shrivastava, Group CEO, Laqshya Media Group talks about identifying the opportunity in adversity stating the example of recently launched ZEEL's teaser campaign
#13thJulykiTayyari: Mystery Solved
In Campaigns By Bhawana Anand - July 13, 2020
ZEEL creates stir with a teaser campaign rolled on the lines of #BanegiBaatSaathSaath, marking a positive comeback with new content, in association with Laqshya Media Group
94% purchasing power of cities available for brands, says Laqshya Media Group study
In Research By M4G Bureau - June 18, 2020
The study says that with India opening up in phases, this is the right time for brands to reboot
Laqshya launches sequel report on Green and Orange districts opportunities
In Research By M4G Bureau - May 28, 2020
In this report, the agency has examined the organized industries functional in the orange and green districts across the country
Specialist agencies gearing up to tackle new business challenges across India markets
In OOH News By M4G Bureau - May 18, 2020
OOH leaders representing India’s top specialist agencies weigh in on ‘Tackling the challenges of rebuilding business in the face of the Covid-19 crisis’
“New opportunity in building a fresh start for Indian economy”, Laqshya Media report
In Research By M4G Bureau - May 14, 2020
A total of 81% of the districts (600 in total) falling in Orange and Green categories should be able to quickly rebuild and even exceed their current GDP per capita, as per the report