Results For "LTA"
92 News Found
‘Need comparable metrics for DOOH inclusion in media plans’
In Digital OOH By N Jayalakshmi - June 30, 2021
Rachana Lokhande - Advisor to Board of IOAA, Business Strategist, Consultant digital Media Services, Schindler AG, and Satyen Sharma - Head Ormax OHM, Ormax Media, spoke at length on the various key aspects involved in syndicated audience measurement at the session ‘Redefining DOOH Audience Measurement’ The session, held as part of the Quividi conference, ‘India, the next DOOH giant?’ was moderated by Olivier Duizabo - President, Quividi.
OAAA unveils standardised guidelines, best practices for optimal DOOH advertising
In Digital OOH By M4G Bureau - May 10, 2021
The framework focuses primarily on the retargeting and attribution use cases of DOOH exposure data
Kotak Mahindra rolls out multicity OOH campaign
In OOH News By M4G Bureau - March 26, 2021
The outdoor campaign has been conceptualised by Cartwheel Consultancy focusing on 6.65% p.a. – Kotak’s home loan interest rate.
OOH Capital pioneers specialist OOH advisory & consultancy services
In OOH News By Rajiv Raghunath - March 12, 2021
The advisory company will guide OOH businesses, cities, real estate owners and technology suppliers across global markets on the best ways to navigate the rapidly changing OOH landscape
BJP all set to woo West Bengal with high tech OOH campaign
In OOH News By Bhawana Anand - March 08, 2021
The party has organised a massive outdoor campaign to create high voltage visibility in 294 assemblies of the state.
Airport advertising takes off with growing traffic
In OOH News By M4G Bureau - December 10, 2020
With passenger traffic touching 2.25 lakh a day right before Diwali, Mumbai international airport has already seen more brands back with their advertising and marketing presence
Mohit Joshi elevated to CEO, Havas Media Group
In OOH News By M4G Bureau - October 30, 2020
This appointment comes as part of the acceleration of the group's overall growth strategy
Sony AATH launches extensive OOH campaign for ‘Baalveer’
In Campaigns By M4G Bureau - October 01, 2020
The campaign was conceptualised by Advertising Bureau & Consultants and executed by Jagran Engage
MediBuddy enforces ‘Friend’ of the masses’ positioning with multimedia campaign
In OOH News By M4G Bureau - September 16, 2020
The brand aims to use its leadership position to encourage people to embrace teleconsultations and in general, make health a priority
MARS Petcare India appoints Pitchfork Partners as strategic communication consultant
In OOH News By M4G Bureau - August 26, 2020
Pitchfork Partners has been appointed to build corporate reputation and engage with relevant stakeholders