Outdoor ad ban in Bengaluru extends well beyond 1,000 days, media owners look askance at official apathy

In OOH News By Rajiv Raghunath - June 01, 2021

Financially distressed media owners in the city are vociferously asking the state government for restoration of their business by introducing the long pending 2018 bylaws.

OOH signs supercharged their role as public noticeboards across Australia: OMA annual report

In Research By Rajiv Raghunath - June 01, 2021

The Australian OOH industry kept people’s spirits high in times of pandemic by regularly broadcasting community health, safety and wellbeing messages.

Gold OBIE Winner in Non-Profits & Public Service

In OOH News By M4G Bureau - May 27, 2021

Extra Credit Projects won the award for the ‘Ruth Bader Ginsburg Tribute’

Mondelez concludes Google Ads, Oracle Bluekai pilot campaign in Pakistan

In OOH News By M4G Bureau - May 26, 2021

Communication & media agency Brainchild cites that the campaigns resulted in 15% uplift in click-through rate; the campaign was rolled out using a blend of first-party data and second-party data to find an audience with high student affinity data sets.

OOH best medium to win back public trust: Justine Cochrane

In OOH News By N Jayalakshmi - May 21, 2021

Justin Cochrane, CEO - Europe, Clear Channel Outdoor, enumerated the ways in which the OOH industry could get back on the growth path in a post pandemic world, in his talk, ‘Use your superpower’, at the WOO European Forum meeting.

Clear Channel OMA entries shortlisted; winners to be decided by public vote

In OOH News By M4G Bureau - May 13, 2021

Winners will be announced at a Clear Channel virtual awards event on 10 June.

MHOA approaches MCGM for fee waiver, relief package

In OOH News By M4G Bureau - May 10, 2021

MHOA seeks a 6-month waiver of license fee, 50% reduction in license fee for a period of 12 months, and a stimulus package.

If it’s about OTS, let’s go for it

In Viewpoints By M4G Bureau - April 26, 2021

Business leader & strategist Rachana Lokhande presents a threadbare analysis of the current audience data application in OOH advertising, and the bankable options for building a common currency for Indian OOH

LIC acquires branding rights for Andheri Metro station

In OOH News By M4G Bureau - April 22, 2021

The branding executed by Times OOH marks a first with LIC being the first insurance company taking station branding rights in Mumbai.

‘Build a cluster level marketing plan for rural OOH’

In OOH News By Praveen Bose, Business Standard | Bengaluru - April 20, 2021

At a time when uncertainties loom large and there is a surfeit of content cliches, it makes sense to draw from the agriculture marketing ecosystem and chart out-of-box communications strategies for better consumer outreach and rural marketing campaigns, writes Prashant Mandke, Advisor – Social Impact Initiatives & Rural Marketing.