US OOH revenue up 38% in Q2 2021 vs Q2 of 2020; DOOH sees 80% growth

In OOH News By M4G Bureau - August 27, 2021

Top 10 advertisers in the second quarter: Geico, McDonald's, Apple, Allstate, Anheuser-Busch, Coca-Cola, HBO, Universal Pictures, Google, and the New York City Department of Health & Mental Hygiene.

‘A strong trade body would help the industry wade through troubled waters’

In OOH News By N Jayalakshmi - August 27, 2021

What is the role of an industry body at a time when business is limping back to normalcy post pandemic? Outdoor Asia reached out to media owners to get their views on the role of a national or regional trade body in supporting the OOH industry’s growth, in terms of these four aspects: A. Policy Policy advocacy and discussions with regulations B. Access to technologies and digitalisation of OOH C. Training/retraining of OOH professionals and D. Discussions with OOH planners and buyers on brand engagements, campaign durations, timely payments, etc. Here is the first part of their take.

GroupM Singapore ties up with pDOOH adtech major Hivestack

In Digital OOH By Rajiv Raghunath - August 11, 2021

The deal will allow clients of GroupM agencies (Mindshare, MediaCom, Wavemaker, Essence and m/SIX) and their outcome media specialist, Xaxis to programmatically activate digital OOH inventory in Singapore.

Bengaluru OOH welcomes UDD notification on New BBMP Ad Rules 2021, awaits final nod for bringing back large formats on cityscape

In OOH News By Rajiv Raghunath - July 30, 2021

Higher license fee, license renewal process, occupancy certificate for media assets on buildings cited as concerns that may be addressed to make the Rules even more business-friendly.

Punjab ad policy amended to spur revenue growth

In OOH News By M4G Bureau - July 12, 2021

Contract tenures reduced, 2 tenders permitted in larger cities.

IOAA Board elects Noomi Mehta as Chairman, Pramod Bhandula as Vice Chairman

In OOH News By Rajiv Raghunath - July 09, 2021

In the AGM, the Board also elected C D V Subba Rao as Secretary, and Roxanne Ichhaporia as Treasurer

Quividi India Conference to open with session on ‘Driving Digital Growth’

In Digital OOH By M4G Bureau - June 24, 2021

The online conference, to be held on June 29, will feature deep discussions on application of latest technologies to drive DOOH growth in India.

Mumbai Police pays homage to its Covid-19 Warriors; Bright Outdoor offers key sites

In OOH News By M4G Bureau - June 09, 2021

The sites on prime highways, SV Link Road, and on railway overbridges were offered by Bright Outdoor Media.

Equal treatment is a fair demand, call out Bengaluru outdoor media owners reeling under the ban

In OOH News By Rajiv Raghunath - June 08, 2021

If hoardings could be permitted atop public conveniences, then why there is a restraint on 1,800 legal hoardings, ask media owners who are speaking in one voice to ‘Save Outdoor Advertising Industry Bangalore’

Telenor Pakistan appoints Starcom for new data & services partnership

In OOH News By Rajiv Raghunath - June 07, 2021

Our goal is to stay ahead of the industry and offer our clients media solutions that drive actional business outcomes: Farhan Khan, CEO, Starcom Pakistan.