Results For "LED"
853 News Found
Globally, revenues from digital have doubled in 3 years: Olivier Heroguelle
In Viewpoints By M4G Bureau - October 13, 2014
JCDecaux India has taken affirming steps in the digital OOH space in India by introducing digital assets at Kempegowda International Airport (KIA) Bengaluru where the firm holds exclusive advertising rights. This new array of media includes assets like a mega video wall, 6 digital MUPIs, 16 Pole Mounted Digital MUPI's and 8 digital suspended screens located throughout the Domestic Departure Retail Zone 1, Domestic Security Hold area and Domestic Arrival corridor, respectively.
JCDecaux has rich expertise in managing airport digital media worldwide. However, it wouldn't be wrong to say that the Indian market differs from markets overseas and so there are unique challenges too, springing from advertisers' mind-sets, consumer outlook, local conditions, etc. Olivier Heroguelle, MD, JCDecaux India talks about the company's foray into the DOOH space in India in conversation with Bhawana Anand of Outdoor Asia. Edited excerpts of the interview:
Vivanta launches strategic OOH campaign in the eastern markets
In Campaigns By Nabamita Chatterjee - September 30, 2014
The brand opted for a massive OOH campaign using more than 200 properties including traditional hoardings, flyover pillar brandings, LED board, kiosks and bus-shelters.
OLX converts unique used items into art
In OOH News By Bhawana Anand - September 22, 2014
The e-commerce major steered a 10,000 km motorcycle journey called'The Great India Collectors' Ride' across 45 cities and towns, building a strong consumer connect along the way
Greenpeace goes outdoor to urge tea companies to make'chai' pesticide-free
In OOH News By Neeraj C Kale - August 14, 2014
The'Clean Chai' outdoor campaign has been rolled out in the Bandra reclamation area in Mumbai; HUL'cleaning up chai' now.
Srishti Communications plans to double battery carts at railway stations
In OOH News By Rajiv Raghunath - August 13, 2014
These carts serve the dual purpose of transporting citizen citizens and differently abled people across railway platforms and as advertising media
Kingfisher East Bengal Football Team unveiled at South City Mall, Kolkata
In OOH News By Nabamita Chatterjee - August 12, 2014
The event was also marked by the launch of'East Bengal Deo' by the players
IOAA elections on Sept 19, nominations to be filed by Aug 16
In OOH News By VJ Media Bureau - July 28, 2014
The election of new Committee Members for the year 2014-15 will be held on September 19; the newly elected Committee Members will then nominate from among themselves the Chairman, Vice Chairman and Treasurer of IOAA
Myntra goes outdoor to encourage youth to'Live for Likes'
In Campaigns By Bhawana Anand - July 10, 2014
The campaign was rolled out in Bangalore, Delhi & NCR, Chennai, Hyderabad and Chandigarh
DOOH connects with people on the move: Rajan Mehta
In OOH News By VJ Media Bureau - July 05, 2014
The technical knowledge about DOOH and its consciousness among the media players will help the industry grow
