ZEE5’s dynamic billboard engages commuters

In Campaigns By Bhawana Anand - August 06, 2019

The OTT brand leverages data and technology to tap commuter attention during the monsoon-led traffic delays in Mumbai

BCCI invites bids for Title Sponsor Rights

In OOH News By M4G Bureau - August 02, 2019

Bids have been called for International & Domestic Matches, both

LIC carves its name on Shivaji Stadium Metro Station

In OOH News By Bhawana Anand - August 01, 2019

The station rights are handled by JCDecaux India; also handling exclusive rights for airport express line

Vivid City’s new biz model to crack Chinese market

In Digital OOH By M4G Bureau - July 30, 2019

New media specialist offers direct access to China’s largest LED mega-screens

Moving Walls CEO Srikanth Ramachandran to speak on data & technologies at OAC 2019

In OOH News By M4G Bureau - July 19, 2019

Moving Walls is a data and technology led company that helps leading brands measure, reach, and influence consumers on the move

Dentsu Aegis takes majority stake in Ugam

In OOH News By M4G Bureau - July 16, 2019

Ugam will join Merkle, a leading data-driven, technology-enabled, global performance marketing agency and part of the Dentsu Aegis Network

Spidey fights the Elementals on OOH now!

In Campaigns By Bhawana Anand - July 09, 2019

Sony Pictures in association with Dentsu Webchutney launched India’s first real-time programmatically propelled digital out-of-home campaign for the much-awaited 'Spider-Man: Far from home'

Moving Walls programmatically powers 3 big campaigns in Malaysia on 800+ digital OOH screens

In Digital OOH By M4G Bureau - July 09, 2019

The Singapore-headquartered advertising technology company automated the planning and buying of OOH campaigns for HP Printers, Domino’s, and Lazada

ExxonMobil takes AR driven cricket challenge to 15 cities

In OOH News By M4G Bureau - July 05, 2019

As part of the activation, 19 branded vans with AR enabled digital screens will be doing the rounds across 15 cities till July 7, 2019

Selvel One Group strengthens LED display solution business

In Digital OOH By Ria Banerjee - July 03, 2019

A giant 40ftX20ft LED screen has been installed inside Salt Lake stadium, Kolkata to showcase sports live updates and advertising