JCDecaux launches tool to study impact of OOH creatives

In OOH News By M4G Bureau - March 03, 2021

The tool called OPTIX uses machine learning to review the visual effectiveness of a creative and predict its performance for brands

HDFC Life greets air travelers with real time campaign

In Digital OOH By M4G Bureau - February 24, 2021

The digital OOH campaign for HDFC Life Click 2 Wealth was unveiled at Mumbai and Delhi airports using dynamic ads in sync with flight schedules

COP26: Ocean Outdoor opens sealed bid auction for advertisers in Glasgow on the frontline of climate change

In Digital OOH By Rajiv Raghunath - February 22, 2021

Ocean has created three networked opportunities in Scotland, providing cover across Ocean’s premium assets in Glasgow and Edinburgh via 45 screens located on the key arterials and in city centre locations where COP26 will unfold

SDMC launches multiple advertising tenders

In OOH News By M4G Bureau - February 11, 2021

The multiple tenders allot rights on unipoles, toilet blocks, subways, parking areas and heavy footfall markets

Samsung’s bespoke appliances under spotlight in Seoul’s COEX K-pop Square

In Digital OOH By M4G Bureau - February 05, 2021

In anticipation of the products’ release, Samsung has installed an exciting video campaign featuring the latest bespoke appliances

Mega LED screen promises infinite opportunities to brands

In Digital OOH By M4G Bureau - February 04, 2021

The 39.4ft (w) X 16.4 ft (h) LED wall at Infiniti Mall in Mumbai has drawn brands like Bank of Baroda, ITC, Samsung, Netflix and Cadbury, among others, for their latest campaigns

Coral Media launches new integrated agency Coral Infinite

In OOH News By M4G Bureau - February 01, 2021

Offering 360-degree media led solutions across OOH, retail, events, BTL and the digital space, the agency will be led by Nitin Rastogi as CEO

Ministry of Electronics and Information Technology’s Republic Day Tableau 2021 conceptualised & designed by ITW Playworx

In OOH News By M4G Bureau - January 27, 2021

The 3D tableau is based on the theme of Digital India & AatmaNirbhar Bharat

PPDS appoints Christian Krela to drive growth in DACH AV market

In OOH News By M4G Bureau - January 25, 2021

Krela comes with more than 20 years of industry experience, including high profile roles at Kramer, ClearOne, Milestone AV Technologies and more

Posterscope & MediaCo launch 100% recycled paper for the UK OOH industry

In OOH Solutions By M4G Bureau - January 20, 2021

The product offers advertisers green printing techniques to small format outdoor posters with no loss of quality