‘Engage innovators at campaign ideation stage’

In OOH Solutions By Pray Jani - June 04, 2021

Provas Kumar Ghosh, Founder and Director, Sai Hitech Advertising calls for innovators and fabricators to be involved by agencies at the early stage of a campaign rollout.

Where’s OOH headed in ‘God’s Own Country’?

In OOH News By Ria Banerjee - May 31, 2021

Kerala was among the first to be hit by the pandemic last year. As the state battles the second wave along with the rest of the country, the OOH operators there are fighting their own battle to survive and move past the crisis. Support from government, combined with a cautiously strategic approach by media owners, growth of DOOH, and a mutually supportive role played by all stakeholders, can help fuel the state’s OOH industry.

Rural Marketing Association of India announces new leadership

In OOH News By M4G Bureau - May 04, 2021

Biswabaran Chakrabarti was re-elected as the President of RMAI for the third consecutive term, as announced at the 16th Annual General Meeting of RMAI held virtually on May 1st, 2021 .

‘Redeveloped stations will function as City Centre Rail Malls’

In Viewpoints By Rajiv Raghunath - March 26, 2021

Sanjeev Kumar Lohia, MD & CEO, Indian Railway Stations Development Corporation (IRSDC) sees huge scope for private participation in the modernisation of railway stations that will also pave the way for innovative railway media advertising avenues. OOH firms could play a key part in railway station operations on as in the case of redeveloped airports, he states.

Dabur Amla, U.P. Police salute Pink Brigade in new campaign

In Campaigns By M4G Bureau - March 01, 2021

The joint campaign aims to spread awareness about the role of special police team ‘Pink Brigade’ created for the protection of women in Uttar Pradesh

Indian ad spends to grow by 23.2% in 2021: GroupM’s TYNY report

In Research By M4G Bureau - February 17, 2021

India is expected to regain its 9th ranking on global ad spends in 2021 and the OOH medium will touch INR 1,570 crore in 2021 with a CAGR of 69%, says the report.

Wavemaker India bags media mandate for PagarBook

In OOH News By M4G Bureau - February 02, 2021

The agency is mandated with the responsibility of scaling up the brand via mass outreach programs cutting across all relevant touch points including OOH

ILC Group appoints Nihit Kumar as GM & Head - Marketing

In OOH News By M4G Bureau - January 22, 2021

Nihit Kumar will lead the group’s marketing initiatives and strategic partnerships

Slice awards creative duties to 82.5 Communications

In OOH News By M4G Bureau - January 19, 2021

The agency's Bengaluru office will handle the business.

Dentsu International merges units to strengthen ‘The Story Lab’ presence in India

In OOH News By M4G Bureau - December 22, 2020

Deepak Kumar, erstwhile Director C’Lab, will now lead the business in India as Country Head TSL