Is the Indian OOH aesthetically challenged?

In Viewpoints By M4G Bureau - October 16, 2013

Aesthetics is an integral part of the OOH format. However, due to several issues, this aspect seems to have taken a beating with very little being spent on designing and maintenance of the sites in the Indian OOH context. Outdoor Asia speaks to two OOH media designing professionals, COL. S.R. PRASAD (RETD.), Chief Consultant, Excel Consultants and Provas Kumar Ghosh, Director, SAI HITECH Advertising, to get to the bottom of this issue.

Is TV's loss OOH's gain?

In OOH News By Vjmedia Work Team - October 08, 2013

Significant limits have been proposed by the regulatory body with regard to advertisements on television limiting the duration of advertising on a broadcast channel. This obviously has lot of implications on the media spends by brands. Outdoor Asia spoke to a few brands and agencies to get an idea of what the new rule implies for the OOH medium.

Reliance's swinging campaign for Janmashtami

In OOH News By VJ Media Bureau - September 19, 2013

Reliance Communications introduced an innovative OOH campaign in tier II & tier III cities leveraging the popularity of the Janmashtami festival.

Reliance's new 3G drive @ high impact sites

In Campaigns By MunmunSaha - August 29, 2013

RelianceTelecom is back in action in the OOH space to promote its new 3G proposition among its TG across different markets.

Bengal's OOH body to focus on social work

In OOH News By Nabamita Chatterjee - August 17, 2013

Outdoor Advertising Association of West Bengal aims to develop the rural infrastructure through CSR activities.

Neeru's Emporio adds a dash of style at Hyderabad Airport

In OOH News By Nitya Gnanaolivu - August 14, 2013

Laqshya's Hyderabad team has executed an innovative OOH campaign at the Hyderabad International airport to project Neeru's as the city's premier traditional clothing brand.

Vodafone's innovative internet fest at Rath Yatra

In Campaigns By VJ Media Bureau - July 24, 2013

The USP of the OOH campaign is the strategic mix of activities and branding that was not only in sync with the mood of the festival, but also with the concept of 'Happy to Help'.

OAC 2013: Activation will have its own role to play

In OOH News By VJ Media Bureau - July 06, 2013

Panelists discuss the role of Activation in OOH Advertising and explore the question of whether Activation is a threat to traditional OOH.

Mindshare expands presence, opens office in Kochi

In OOH News By VJ Media Bureau - April 25, 2013

The media agency's newly opened branch office in Kochi, Kerala will be headed by K.T Haridas

Fear Factor goes fearless on OOH

In Campaigns By Bhawana Anand - April 16, 2013

Promoting the new reality show'Fear Factor- DARR SE TAKKAR', BIG RTL Channel utilised the OOH medium by moulding the nature of the show into the creative.