OAA UP files case against govt for hiking tax for outdoor media owners

In OOH News By Satarupa Chakraborty - September 04, 2015

The new law has taken most parts of Lucknow under the premium category, where media owners are liable to pay similar tax for any other part as well.

'Railway media ensures maximum consumer connect for advertising brands'

In Viewpoints By M4G Bureau - August 11, 2015

Srishti Communications holds ad rights on railway media in a large number of cities. S Kumar, Founder and Managing Director of the firm, believes that advertising brands will profit the most by using railway media to connect with a wide cross-section of people. Kumar shares his views in an interview to Rajiv Raghunath. Edited excerpts:

There's enough for all, collaborate for more

In Viewpoints By M4G Bureau - August 10, 2015

Lokesh Kumar, Director, IKON, advocates a win-win approach for the industry instead of cut-throat competition

Metro networks offer innovative OOH options: Abhay Mishra

In OOH News By VJ Media Bureau - July 28, 2015

Speaking on the theme"Physical infrastructure growth in India - Creating new OOH avenues”, Abhay Kumar Mishra, CEO, Mumbai Metro One, explained how the Metro network in Mumbai itself will create compelling advertising options for brands.

There is scope to more than double the base of advertisers: Abhay Mishra

In Viewpoints By M4G Bureau - July 13, 2015

Abhay Kumar Mishra, CEO, Mumbai Metro One Pvt Ltd, shares his thoughts on OOH advertising on the Metro network in an interview to Rajiv Raghunath. Mishra is a visionary leader with 34 years of rich experience in the real estate and infrastructure sectors. Prior to joining Reliance, he was associated with Emaar MGF Land Pvt. Ltd as COO-Special Projects in Real Estate Sector. In 2013, he Mishra joined Reliance and is leading its Metro business with great business acumen and astute leadership. Edited excerpts of the interview:

Srishti Communications grows market presence with ad rights at New Delhi Rly Stn

In OOH News By VJ Media Bureau - July 09, 2015

The OOH firm recently bagged the ad rights on the Paharganj side of New Delhi Railway Station in an open tender for a period of three years

Mumbai Metro CEO Abhay Kumar Mishra to speak at OAC 2015

In OOH News By VJ Media Bureau - July 08, 2015

Abhay Kumar Mishra, CEO of Mumbai Metro One Pvt Ltd, will share his perspective in the session on'Physical Infrastructure Growth in India - Creating New OOH Avenues'

Srishti Group bags ad rights at Belgaum, Hospet & Hubli rly stations

In OOH News By VJ Media Bureau - July 07, 2015

Founder Director S Kumar says the win deepens Srishti Group's footprints in the South, especially in Tier II & III cities where business growth opportunities are growing

NoBroker tests OOH waters to strengthen brand presence

In Viewpoints By M4G Bureau - June 16, 2015

Nobroker.com co-founders Amit Kumar Agarwal and Akhil Gupta believe that advertising on traditional OOH formats like hoardings and gantries will give the brand a looming presence in the target markets

Quality is paramount in everything we do: Spectacular MMT

In Viewpoints By M4G Bureau - June 08, 2015

Bengaluru-based Spectacular MMT under the astute leadership of founder directors Rajib Das and Samir Kumar Das has set high benchmark standards for the industry with unswerving attention on quality of work, client engagement, high-end infrastructure and machines, and right-skilled workforce.