‘DOOH media attracting more brands’

In Digital OOH By M4G Bureau - August 18, 2017

S Kumar, MD of Srishti says the company sees immense scope in developing and promoting DOOH media assets

“Airport offers experience not products”: Ramendra Kumar Singh

In OOH News By Nabamita Chatterjee - July 29, 2017

Ramendra Kumar Singh, Executive Director, Commercial Department, Airport Authority of India, throws light on ‘Airport modernisation & infra expansion – what’s there for OOH’ at the 13th edition of Outdoor Advertising Convention (OAC), 2017.

Bank of Baroda etches its brand on Andheri Metro Station name

In Campaigns By M4G Bureau - July 25, 2017

Through the station branding initiative the bank is leveraging its digital competency by offering anytime, anywhere banking experience. The bank is also exploring to offer more state-of-art-technology products and services through this platform.

UP state GST likely to subsume ad revenue tax

In OOH News By Bhawana Anand - May 10, 2017

The key question is, will local bodies let go of the tax revenues. Media owners don't' expect any adverse impact of the impending change in ad tax revenue policy

Century Group bags sole media rights at Silchar airport

In OOH News By Rajiv Raghunath - April 26, 2017

Century Group of Companies has bagged the sole rights for a period of 10 years.

Century Group wins exclusive media rights on unipoles in Gaya

In OOH News By Nabamita Chatterjee - January 27, 2017

The OOH firm has bagged the contract for eleven years

Century Group wins trolley ad rights at Guwahati airport

In OOH News By Nabamita Chatterjee - January 24, 2017

The OOH firm has won the sole rights for a three-year period

Digital technologies are transforming OOH advertising: Lokesh Kumar

In OOH News By Satarupa Chakraborty - December 21, 2016

There are three ways that technology is being embraced in the OOH space - Social Media Engagement, Augmented Reality and Virtual Reality, and Beacon Technology, says Kumar

Jayesh Yagnik, Mandeep Malhotra, Fabian Cowan, Lokesh Kumar to speak at Gujarat Talks OOH

In OOH News By VJ Media Bureau - December 13, 2016

The speakers at the Gujarat Talks OOH Conference will cover a wide canvas of topics - from assessing the depth of the consumer market, to innovative consumer engagements and use of new tools and technologies in OOH advertising - with the express objective of identifying the factors that will aid accelerated OOH growth in the state

Lucknow Metro plans to invite bids for ad rights at stations

In OOH News By VJ Media Bureau - November 09, 2016

Trial runs of the first phase of Lucknow Metro are expected to begin in December