Xiaomi takes on OnePlus in OOH, twitter battlefield

In OOH News By M4G Bureau - June 05, 2019

Xiaomi has strategically placed its hoarding announcing the launch of its new smartphone right next to the OnePlus 7 campaign with a clever jibe

Air Asia campaign takes off with a bang

In Campaigns By M4G Bureau - May 07, 2019

The airline chooses the digital network of T1 & T2 in Mumbai airport and also the large format outdoor sites at Terminal 1 to announce its domestic operations

Saint-Gobain appoints Vizeum India as media agency

In OOH News By M4G Bureau - May 02, 2019

The agency bagged the account following a multi-agency pitch

‘BBMP must lift the ban on hoardings’

In Viewpoints By Ria Banerjee - April 24, 2019

V.B Shivakumar, Advocate and Solicitor, VBS Law Inc, shares some insights with regard to the grounds on which the industry contests the BBMP ban

Chitra Painters Group wins exclusive media rights outside the railway station premises

In OOH News By Ria Banerjee - April 23, 2019

Cochin-based OOH firm wins advertisement media rights from Nagercoil to Thrissur for a period of 5 years

Srishti Communications bags sole rights at New Delhi Railway Station

In OOH News By M4G Bureau - April 22, 2019

The ad rights have been acquired on the Pahar Ganj side of the station for a period of 5 years

Asian Paints’ new campaign canvas: Calcutta’s art hub

In Campaigns By Ria Banerjee - April 15, 2019

Ideated by Creocraft, the campaign in Calcutta’s art hub Kumartuli, had a carnival by local artists to celebrate World Art Day and Bengali New Year

OLX’s new proposition: ‘SET HAI’

In OOH News By M4G Bureau - March 27, 2019

The marketing campaign reinforces the power of smart choices and the ability to upgrade and has six ads being released across TV, Digital, Print and Outdoor

Data will drive spends: Shalini Kumar

In Gallery By - March 18, 2019

Shalini Kumar VP - Partnerships & Innovations, Star India, highlighted how data could add value to different transit advertising avenues at the 1st Transit Media Talks held in Mumbai on February 28t

OAA, WB converts used flex into sleeping bags for under-privileged

In OOH Solutions By Bhawana Anand - March 15, 2019

The members of the association contributed used/scrap flexes that were converted into washable sleeping bags with inbuilt pillow and a blanket stitched into it