Coca-Cola designs hyper-local marketing strategy for West Bengal

In OOH News By Bhawana Anand - March 06, 2020

The hyper-local strategy will reflect in the marketing mix, packaging, advertising, social media activations and a range of on-ground events across portfolio

Western Railway bullish on advertising revenue growth

In Gallery By - February 28, 2020

G V L Satyakumar, DRM, Mumbai Division & Jagriti Singla, Senior DRM, Western Railway cite the new advertising avenues being created

Sharma Srishti Synergy managed RDN goes live in Bengaluru Division, South Western Railway

In Digital OOH By Rajiv Raghunath - February 27, 2020

The RDN system, envisaged to cover 32 stations in the Bengaluru Division, was inaugurated by Karnataka Chief Minister B S Yediyurappa in the presence of Union Minister of State of Railways Suresh Angadi

BBMP calls for removal of hoardings metal frames in 15 days

In OOH News By Bhawana Anand - February 24, 2020

Media owners likely to challenge the move

Western Railway bullish on advertising revenue growth

In OOH News By Pray Jani - February 11, 2020

G V L Satyakumar, Divisional Railway Manager, Mumbai Division, Western Railway & Jagriti Singla, Senior Divisional Commercial Manager, Western Railway cite the new advertising avenues being created

Mumbai Metro expansion will spur advertising on its networks: Devendra Kumar Sharma, MD, MMMOCL

In OOH News By Bhawana Anand - February 10, 2020

Metro network is cut out for DOOH expansion, says DK Sharma

GroupM estimates growth of 10.7% for Indian Ad market in 2020

In Research By M4G Bureau - February 06, 2020

Even with an overall slowdown in the global economy Indian media spends are expected to be between low to moderate in H1, with robust growth anticipated in H2 2020

Publicis Groupe forms ‘Publicis In-Motion’

In OOH News By M4G Bureau - February 04, 2020

The entity will see the coming together of Arc Worldwide, Solutions and Ecosys OOH and Praveen Kumar Vadhera to head this wing

Rail infra modernisation, high speed trains likely to create more advertising avenues

In OOH News By M4G Bureau - February 04, 2020

4 station re-development projects and operation of 150 passenger trains would be done through the PPP mode: Budget 2020-21

MMMOCL MD Devendra Kumar Sharma to speak at 2nd Transit Media Talks conference

In OOH News By M4G Bureau - January 27, 2020

D K Sharma will be sharing his perspectives on "How the Metro networks will creative compelling media investment opportunities"